Xiaomi Corporation

06/21/2019 | News release | Distributed by Public on 06/21/2019 04:33

Xiaomi announces Mi CC, the new smartphone series under its Mi brand

Xiaomi today announced Mi CC, its new smartphone series under its Mi brand. . Besides standing for camera+camera, a dual-camera setup on Mi CC, CC also refers to a variety of meanings including chic, cool, colorful and creative, aiming at the global young generation with its trendy design and camera features.

'Here comes the MiCC, a trendy mobile phone for global young people,' said Lei Jun, Chairman, Founder and CEO of Xiaomi Corporations.

The Mi CC will further consolidate the product line that comes under Xiaomi's Mi brand, which is dedicated to providing the most innovative and trendy smartphones with the existing Mi 9 and Mi MIX series. Meanwhile, Redmi, which became an independent brand in January, focuses on delivering products with the best cost performance, including Redmi K20 and Redmi K20 Pro launched recently.

Mi CC is designed to be a flagship for photography and selfies with both front and back cameras, and industry-leading algorithm empowered by the newly founded Xiaomi x Meitu AI Beauty Lab.

Xiaomi, the world's No 4. smartphone vendor signed a strategic cooperation agreement in November with Meitu, a highly popular brand among female smartphone users. The product partnership, mainly in terms of technology, is expected to further expand and diversify the user base of Xiaomi, which is present in more than 80 markets and ranks top 5 in more than 40 markets.

Xiaomi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers.

'Being simple, splendid, sincere and straightforward, I believe Mi CC will be a good choice for all young people,' Lei said.