11/06/2020 | Press release | Distributed by Public on 11/06/2020 10:49
Since its launch in 2014, RB's BSI Campaign has improved the lives of over 14 million people in India and shows no sign of slowing. The campaign, which focuses on 'Clean India Leads to a Healthy India' pledged to double social investment from £10 million to £20 million and has already impacted millions through a number of health, hygiene and nutrition initiatives.
In alignment with the National Digital Health Mission (NDHM) initiated by the PM's Digital India movement, RB BSI continues to enhance health & hygiene; propagating better health practices, proper sanitation and adequate nutrition while protecting the environment through the creation of sustainable products.
The Covid-19 pandemic brought better hygiene and sanitisation practices into sharp focus, and in response RB's BSI campaign launched both its Healthily app and Covid-19 Swasth Mantra 'Return to School' Kit - containing literature and guidelines on preparing schools for reopening as well as masks, sanitizers and other tools to help children learn without the fear of Covid. The kit will reach over 1 million schools in India and will be available in 10 Key Languages across the country.
Key achievements for the campaign so far include:
Dettol Hygiene Curriculum
Nutrition India Programme
RB BSI is currently working with more than 25 partners across all its initiatives to create an impact for a better tomorrow.