05/21/2019 | Press release | Distributed by Public on 05/21/2019 04:13
DETROIT - Today, Chevrolet introduced an industry-first Buckle to Drive feature that can help remind young drivers to buckle up before driving. Buckle to Drive is standard in the 2020 Chevrolet Traverse, and when active can prevent the driver from shifting the vehicle out of park if the driver's seat belt is not buckled. Buckle to Drive is only available through the vehicle's Teen Driver mode and builds upon Chevrolet's Teen Driver system, introduced in 2015, as another step to help teen drivers stay safe on the road.
Buckling your seat belt is the number one action drivers can take to protect themselves in a crash, according to the National Highway Traffic Safety Administration (NHTSA). Tragically, teens have among the lowest rates of seat belt use. In fact, according to the Centers for Disease Control and Prevention, the majority of teenagers involved in fatal crashes are unbuckled (CDC).
'Buckle to Drive is Chevrolet's latest feature designed to encourage young drivers to develop safe driving habits right from the start,' said Tricia Morrow, Chevrolet safety engineer. 'Buckle to Drive is embedded in Chevrolet's Teen Driver system and is aimed at helping remind teens to buckle up every time they get behind the wheel.'
Because Chevrolet is concerned about the risks of not buckling up, it has conducted extensive research in the area. The Buckle to Drive feature in Chevrolet's Teen Driver system was based on a recent internal pilot study of a similar feature that Chevrolet offered to select fleet customers. In fact, a study conducted by the Insurance Institute of Highway Safety found that the feature increased the seat belt use of adults who occasionally use a seat belt by 16 percent compared to the standard audible chime seat belt reminder in a similar Chevrolet vehicle.
'Safety is our number one priority at Chevrolet,' said Morrow, the mother of a teen driver. 'I come to work every day with my children in mind because there is nothing more important than their safety. My hope is that Buckle to Drive will help guide more young drivers to wear their seat belts and encourage positive conversations among teens, their peers and parents.'
How Buckle to Drive Works:
Seat Belt Fast Facts:
About Chevy's Teen Driver:
Visit ChevyTeenDriver.com for the latest information.
*Read the vehicle owner's manual for important safety or driver assistance feature limitations and information.
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.