APEX: Delivering Customer Choice and Partner Opportunity

Customers want outcome-based solutions, with a cloud-like simplified experience, while maintaining both flexibility and control. With Dell Technologies APEX, we deliver just that, with a growing set of offers, delivering modern consumption models and addressing the growing need of customers' desire to purchase technology as a service.

Dell has always been about customer choice. Sometimes customers want to purchase products; but increasingly they want the benefits of an IT solution via a subscription to the product or service. The important thing is the outcome, and we know that one size does not fit all.

What started over two years ago, when APEX was announced, continues today with a steady drumbeat of "always on" enhancements and expansions. We've just extended our global availability of our APEX solutions to resell, which is expanding the opportunity for our partners around the world.

APEX offers more consumption choices for customers and more options for our partners to increase customer stickiness. It represents an amazing growth opportunity for our partners because it enables and empowers them to meet our customers' increasing requests with choice and differentiation.

APEX enables partners to continue being responsive and agile to meet market demand. It also simplifies consumption, purchase and overall engagement with Dell, as well as an amazing opportunity to extend and enhance their own services.

Our entire partner ecosystem is key to our mutual success. Our APEX solutions offer them increased flexibility, agility and positions them to address the rapid growth opportunity of multicloud. The Partner ecosystem continues to assist customers with the increased complexity of navigating the current computing environment.

We continue working to enable the entire partner community to complement APEX solutions. Partners are incredibly well positioned with critical skills, capabilities and valuable industry and vertical expertise. Together, we are assisting customers to assess and determine the best place for specific workloads to be deployed, whether in public or private clouds, on-premise, or in a colocation data center.

APEX resell capability continues to expand for partners, as we march toward global expansion. It's now available in the United States along with select countries in the EMEA and APJ regions. In addition, we continue adding new features to the console for an improved partner experience. Both custom and outcome-based offers, including APEX Flex on Demand, are available through the console.

The hallmarks of the APEX strategy for partners are continued momentum of enhancements and expansion, optimism for future growth and consistency in delivering on our promises. We're with our accomplishments so far, and hope you'll join us on this journey.

• • • Learn more - visit the APEX Content Hub (log-in credentials required).
    • Tune in - Listen to The Partner Connection podcast with Cheryl Cook (subscription recommended). You can hear more about the latest updates regarding Dell Technologies strategy and how they align with our partners.