Venture of JD, Lagardere Enters Into Duty-Free Cooperation With CNSC

by Doris Liu

A joint venture between JD and its French partner Lagardere Travel Retail entered into cooperation with the China National Service Corporation for Chinese Personnel Working Abroad (CNSC), a subsidiary of Sinopharm, on February 28, aiming to build a more convenient and reliable duty-free shopping experience for customers.

CNSC's duty free business operates across China with full coverage of the duty-free channels of air, land and sea ports, and municipalities. The cooperation will leverage all sides' advantageous resources to strengthen offshore, online and offline duty-free business, cross-border e-commerce and so on. Meanwhile, it will also promote the digital intelligent transformation of the duty-free industry from the traditional business model.

With policies in favor of the cross-border e-commerce being introduced, more and more traditional duty-free companies are seeking digital transformations. Established in Hong Kong and controlled by JD, the joint venture between JD and Lagardere Travel Retail, namely JD Worldwide-Lagardere (HK) Company Limited, will comprehensively expand its duty-free related business, capitalizing on Lagardere's years of offline experience in traditional travel retail and luxury retail operations, as well as JD's industry-leading ability of supply chain, retail infrastructure, and omni-channel operation capabilities.

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