04/20/2021 | News release | Distributed by Public on 04/20/2021 01:03
The concept of affiliate marketing has been around for a long time, but interest does not stop and soaffiliate marketing rose to prominence. According to 99 firms, 81% of marketers and 84% of publishers leverage the power of affiliate marketingalready. And the interest does not stop there. Based on Google Trend data, the search interest in the query 'affiliate marketing' has increased up over 200% between 2015 and 2020. According to Statista, business spending on affiliate marketing will hit $8.2 billion in the U.S by 2022.
These numbers andtrendsdemonstrate that affiliate marketingwill continue to prosperin the 2020s and beyond.
Affiliate marketing works by distributing the responsibilities for product marketing and creation among several parties.
The Affiliate
The publisher will promote a brand's products or services on their site.
The Consumer
Consumers are the drivers of affiliate marketing. Affiliates promote products and services, convincing consumers to buy a product through their link. Once they have bought the product, the seller and the affiliate share the profits.
The Advertiser
The Advertiser can be a solo entrepreneur or large enterprise, a retailer or someone else. The advertiser wants to promote his product to the market.
The Program/Network
An affiliate network acts as an intermediary between the merchants and their affiliates. They manage relationships, provide third-party checks, and pay commissions to the affiliate (based on the rules set by the brand).
The affiliate's contribution will mostly depend on the affiliate program. The three major types are PPS, PPL and PPC.
You can either choose a program or network to join. If you are unsure about what fits your business best, our guide will be able to help you answer the most important questions. Feel free to reach outto our team of expertsfor more information on how to get started with Tradedoubler.
However, if you are still in the early phase of a start-up or small business, you might not have the time to doadministrative tasks such as speakingto account managers at networks or publishers.That is where our self-service platform Growcomes in, our smart affiliate network for small businesses. Grow opens the business opportunity lying within affiliate marketing, by removing joining fees, reducing contract commitment, and offering clients a plug-and-play tracking integration.