Pushing sustainable makeup to the limit with proven performance and alluring textures

CLEVELAND, Ohio - Lubrizol Life Science Beauty (LLS Beauty) presents Makeup for NONconformists, Chromatic Rules - a new makeup concept that smartly combines various readily biodegradable and high natural origin content ingredients to deliver the performance and texture versatility that the modern makeup routine demands.

Chromatic Rules concept reflects the evolution of eco-conscious consumers who demand more than traditional sustainable products can offer and at the same time expect the diversity of formats, design and textures in the conventional makeup for their empowerment and self-expression.

Lubrizol's Chromatic Rules concept introduces a collection of formulations featuring ingredients with newly tested benefits for the makeup applications:

Kelo-Care^TM diutan gum is the power behind our Matt-finish Watery Primer and Soft and Lift Mascara Primer formulations.

The first step of the makeup routine is stabilized by formulations with PemuPur^TM START polymer, such as the Glow-all-around Tinted Serum.

Keep your makeup where it is and thicken oil systems to create surprising textures for eyes and lips with Oilkemia^TM Alpha polymer, part of Color-blazing Lip Jelly and Silky and Creamy Eyeshadow Stick formulas. Bold tones for lips and eye formulations are possible because of natural origin content pigment dispersants, such as Matrifuse^TM NP dispersant.

Don't settle for second best. Enjoy high performance, sustainable makeup with sensory textures for NONconformists.

Learn more about Chromatic Rules

www.lubrizol.com/beauty

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales and technical offices around the world and has more than 8,000 employees. For more information, visit www.Lubrizol.com.

News Categories: Beauty and Personal Care

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