05/02/2024 | Press release | Distributed by Public on 05/02/2024 09:52
Imagine this: you're wowing potential buyers on your G2 Profilewith custom content, product screenshots, engaging videos, transparent pricing, and insightful reviews. Your profile is a comprehensive resource, offering everything buyers need to make informed decisions. Yet, amidst this wealth of information, there's one piece of information missing - a necessity in buyer considerations: security and compliance.
As technology continues to evolve, so does the need for foolproof security. According to our 2024 Software Buyer Behavior Report, 97% of users involved a security stakeholder in their buying process - up from 86% in 2023. And don't just take our word for it - think about your last software evaluation, whether you were the seller or the buyer. You most likely had a security checkpoint to complete along the way to seal the deal.
Recognizing the crucial role security plays in the deal cycle, G2 has brought the first security section to G2 Profiles. Sellers can seamlessly share their security posture with buyers directly from G2. For busy software buyers with many requirements to think about during their research and software purchase, this new profile addition makes it easy to find notable security and compliance documentation while they are evaluating software on G2.
With a visual security icon displayed on G2 Profiles, G2 customers who are also Whisticor SafeBaseusers can:
Don't have your security up yet? Buyers interested in learning about your security standing can request this information right on your G2 Profile, and we'll "nudge" you in your my.G2 to set it up.
Let's face it. Most deals don't happen unless security documentation has been properly vetted, so meet buyers where they're at and provide your security information directly to them from your G2 Profile. We've even seen profiles with security documentation included have up to 16% higher buyer conversion than profiles without.
Considering that 80% of B2B software decision makers globally say their company requires a security or privacy assessment when purchasing software, it will only become increasingly crucial for vendors to demonstrate their commitment to security standards to win over buyers. Now's your time to prove your commitment on G2 and let buyers know the steps you've taken to protect their data and privacy.
Nicole is a Product Marketing Manager at G2. Nicole's team collaborates with our Product team to bring new products and features to market. Prior to G2, she worked in the Healthcare and Collaboration Software space.