McCann Worldgroup Appoints New Global President to Lead Craft

Companies

• Craft
• McCann Worldgroup

McCann Worldgroup has announced the appointment of Lalita Koehler as the new Global President of Craft, the network's global creative production agency. This executive hire signifies McCann Worldgroup's ongoing commitment to investing in creativity and top-tier talent during a time of accelerated innovation in production and in the industry at large.

Koehler brings over 20 years of experience to Craft, joining from Publicis Groupe where she served as Chief Production Officer of Publicis Productions (PXP) since 2021. At Publicis, Koehler led multiple modernization efforts to centralize business units, create centers of creative excellence, drive connectivity across content hubs, and to implement real-time production dashboards for employees and clients.

"During this pivotal moment in our industry, with most conversations circling around technology, it is more important than ever to bring the right talent into our organization, people with the skills and the passion to keep pushing the creative product in every field. Lalita Koehler has all the qualities, vision and experience to run our production unit CRAFT. We have crossed paths in the past, and we share an optimistic and ambitious vision of the role of production right now and for the future. I'm so looking forward to working with Lalita again," said Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann.

Daryl Lee, Global Chief Executive Officer of McCann Worldgroup added: "Lalita is a world-class leader in creative production with an impressive track record and depth of experience. Her career embodies Craft's promise to bring 'creativity to life' using all the methods and leading technologies of the 21st century. We're excited for her to join us to drive production excellence across our entire company."

Koehler will begin her new role in early June, reporting to Kate MacNevin, Global Chief Operating Officer of McCann Worldgroup and Global Chairwoman and Chief Executive Officer of MRM.