UPDATEOctober 21, 2020
Apple offers customers new ways to shop for the all-new iPhone 12, iPhone 12 Pro, and iPad Air
Best-ever lineup of iPhone and iPad will be available October 23 through redesigned virtual and in-person experiences
Apple's best-ever lineup of iPhone and iPad is available October 23.
When iPhone 12, iPhone 12 Pro, and iPad Air are available Friday, October 23, customers can get their all-new products directly from Apple through tailored purchase experiences offered online, by phone, or in store. From a chat session with a Specialist that starts online and finishes with contactless delivery, to visiting select Apple Store locations for a one-on-one session with an Apple Specialist, customers can find the best way to get the products they're looking for. And unprecedented offers from AT&T, T-Mobile/Sprint, and Verizon give customers more choice and flexibility than ever, with offers starting as low as $0 per month for iPhone 12.1
'There's never been a better time to get a new iPhone, and there's never been a better destination than Apple Retail,' said Deirdre O'Brien, Apple's senior vice president of Retail + People. 'We're offering new ways for our customers to get to know all of our products before they buy, so they can be sure to get the product that's right for them. Whether our customers choose to connect with us in person, by phone, or online, our entire retail team is ready to deliver the world-class personalized service they've come to expect from Apple.'
New at Apple Retail this year:
Unprecedented carrier offers are now available from Apple, in store or online, with savings of up to $800.1
With Shopping Sessions, customers can now book a one-on-one session with a Specialist at an Apple Store for personalized help selecting a new product, carrier plan, or financing option. The same expert advice is available online, where customers can chat with a Specialist anytime.
Pickup options include in-store, curbside, same-day delivery, or Express storefront.2 Customers can check apple.com/retail for services available at their local store.
Contactless delivery is available for all products, including iPhone and iPad. Delivery drivers may ask for verbal confirmation from a safe distance, replacing the need for a physical signature.
And now with Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.3
Though this year's iPhone launch looks different from years past, Apple Retail continues to offer the services customers love:
After a customer gets their new Apple product, an Online Personal Session allows them to schedule a free session with a Specialist to set up their new product, learn the basics, or get pro tips.
Apple Trade In lets iPhone or iPad owners get up to $500 credit toward the purchase of a new product.4
The vast majority of Apple Store locations around the world are open and operating in various service models to protect the health and well-being of customers and employees. Before visiting, customers should check apple.com/retail
for details on their local Apple Store. For more information about services and support available from Apple Retail, visit apple.com/shop
AT&T Special Trade-in Offer: Monthly price reflects net monthly payment, after application of AT&T trade-in credit up to $800 applied over 30 months after trade-in of eligible smartphone with minimum $95 trade-in value. Requires upgrade of an existing line (or activation of a new line in stores) and purchase of a new iPhone 12 mini, iPhone 12, iPhone 12 Pro, or iPhone 12 Pro Max on a qualifying 30-month 0 percent APR installment plan, subject to carrier credit qualification. If buying on the AT&T Installment Plan with Next Up, customer is responsible and will not receive any credits for an additional $5 per month for the Next Up upgrade feature. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan (visit att.com/plans/wireless for details). If the customer cancels wireless, credits will stop and the customer will owe the remaining device balance. Activation/Upgrade Fee: $30. Must trade in eligible smartphone in good condition at a participating AT&T location within 30 days from activation of new phone. Trade-in device may not be on existing installment plan. See att.com/tradein for terms and to check if the device is eligible. Bill credits are applied as a monthly credit over the 30-month installment plan. Credits start within three bills. Will receive catch-up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term, and customer must keep eligible service on device for entire installment term. Limits: One trade-in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply.
Pickup options vary by store.
Apple Card Monthly Installments is available for certain Apple products and is subject to credit approval and credit limit. For more information on available products, see a Specialist for more details. iPhone activation is required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, T-Mobile, or Verizon. Variable APRs for Apple Card other than Apple Card Monthly Installments range from 10.99 percent to 21.99 percent based on creditworthiness. Rates as of April 1, 2020. Taxes and shipping are not included in Apple Card Monthly Installments and are subject to the standard purchase APR. See the Apple Card Customer Agreement for more information. To access and use all the features of Apple Card, customers must add Apple Card to Wallet on an iPhone with iOS 12.4 or later. To manage Apple Card Monthly Installments, customers need an iPhone with iOS 13.2 or later or an iPad with iPadOS 13.2 or later. Update to the latest version of iOS or iPadOS by choosing Settings > General > Software Update. Tap Download, then Install. Available for qualifying applicants in the United States. Issued by Goldman Sachs Bank USA, Salt Lake City Branch.
Trade-in values vary and can be based on the condition, year, and configuration of the trade-in device, and may also vary between online and in-store trade-in. Trade-in value may be applied toward new purchase, and new purchase may be required to receive additional trade-in values. Sales tax may be assessed on full value of new purchase. You must be at least 18 years old. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple's trade-in partners may apply.