Multiplan Empreendimentos Imobiliários SA

09/28/2021 | Press release | Distributed by Public on 09/29/2021 08:38

Multiplan launches the first advertising campaign for the Multi superapp

This month, Multiplan launched its first advertising campaign to promote the Multi superapp. The campaign pieces present the application created in 2019 as "an entire mall available wherever the customer is." More than 20 clips will be shown on social networks and media channels in the 18 shopping centers managed by Multiplan, in addition to other digital channels. Created by the Vela CC agency, the campaign was developed to present the various functionalities the Multi app offers clients two years after its launch.

The videos address all the amenities offered by the app through a "before and after" concept, with new ways of taking advantage of mall services, featuring the fluid integration of the digital and physical experiences.

Some of the highlights are the possibility for consumers to make purchases at stores inside the Multiplan malls and receive them at the address of their choice within two hours, or order meals at restaurants with delivery within one hour. Also possible through the app, among other amenities, is the registration of sales receipts in promotions, the activation of discount coupons, access to information about stores and restaurants, and paying for parking.

"Our focus is to learn increasingly more about the preferences of our clients to serve their entire journey, before, during and after visits to our malls. We are going to integrate more and more functionalities to offer greater convenience and a more complete and personalized experience in our projects. Multi also takes our malls to consumers, offering solutions for those who cannot or do not want to leave their homes. The superapp is our path to an omnichannelpresence designed to serve everyone, whenever and wherever they need Multiplan," says Rodrigo Peres, Co-Head of Marketing, Innovation and Digital Business (MIND) at Multiplan.

The campaign - which was produced by Butterflies in The Stomach, with a photo by Artluz Studio - can be seen on the social networks of Multi, Multiplan, Lápis Vermelho and shopping malls, in addition to being broadcast by the Company's own projects.

Download the Multi app and have an entire mall available wherever you are!


Agency: Vela CC

Creative Directors: Cadu Vigilia and Caique Mazanek

Creation: Cadu Vigilia and Caique Mazanek

Service and Operations Director: Ernani Junior

Producer: Butterflies in The Stomach

Director: Mario Nakamura and Cadu Vigilia

Executive Producer: Myriam Gallagher

Photography Director: Thiago Lima

Casting: The One Agency

Post production: Digital Brain Lab - Thaissa Travassos

Motion Graphics: Digital Brain Lab

Color Grading: Digital Brain Lab

Audio Production: Nova Onda

Sound Track: Passarinho

Photos: Alexandre Salgado/ArtluzStudio

Manipulation: Marc Recco

Costumes: Maria Candida

Makeup: André Mux