Reckitt Benckiser Group plc

09/13/2021 | Press release | Distributed by Public on 09/13/2021 09:15

Hassle-free, waste-free shopping has arrived!

We're always looking to 'put people first'. Making our consumers' lives easier - and creating a sustainable lifecycle for our products while we're at it - is just one way we're doing that.

Finish UK has partnered with Loop - a unique, sustainable packaging concept that sees empty packaging collected, cleaned and re-distributed back to the brand to be re-used.

This partnership is taking on an exciting new form, as Loop expands its offering in a new trial with UK superstore, Tesco.

From September, 10 Tesco stores will carry Loop's brand partners - including Finish - giving consumers the option to purchase the brands they know and love in sustainable packaging that can be re-used time and time again.

For the first time, Finish tabs will be available in stainless-steel jars, with in-store return points for when the product is finished. Once returned the packaging is cleaned and refilled ready to go back on shelf and bought by the next shopper.