Hyundai CRADLE to Host Sixth Mobility Innovators Forum Focused on the Intersection of Creativity and Innovation

• · Hyundai CRADLE will host sixth Mobility Innovators Forum virtually on Oct. 27-28
• · Event to focus on the importance of bringing creative mindsets to human-centered mobility as well as the need for close collaboration with technologists
• · Anyone interested in joining MIF 2021 can sign up via the website

SEOUL/MOUNTAIN VIEW, Calif., Oct. 18, 2021 - Hyundai Motor Group (the Group) announced today that Hyundai CRADLE Silicon Valley will host the sixth annual Mobility Innovators Forum (MIF) virtually on Oct. 27-28. Anyone interested in joining the conversation can sign up via the website.

MIF 2021's theme, 'Life-Driven Innovation: Creativity Empowers Innovation,' emphasizes the importance of bringing creative mindsets, new perspectives and collaboration with technologists to innovating human-centered mobility solutions.

"We are thrilled to host the 6th Mobility Innovators Forum, building on the success of the past five gatherings," said Henry Chung, Head of Hyundai CRADLE Silicon Valley."Life during the past two years, in particular, has called for both creativity and innovation. So, the Group expects MIF 2021 to offer thought-provoking insights for our lives going forward."

MIF 2021 will begin with an impactful keynote speech from environmentalist David de Rothschild and will follow with discussions held between mobility industry leader and imaginative thinkers, including artists, philosophers, filmmakers and others.

The event includes several discussion topics, such as 'empathy-rooted mobility freedom,' 'mindful sustainability,' 'consciousness in robotics,' 'the believable in the unbelievable' as well as 'the symbiotic relationship between creativity and technological innovation.'

MIF 2021 will be streamed live to global audiences from Silicon Valley. In addition, Hyundai CRADLE will host the virtual breakout session, 'MIF Ignite,' to foster potential networking and further discussion between the Group and registered audiences.

On the MIF 2021 website, visitors can learn more about the Group's diverse innovations through digital content at MIF Channel.

Hyundai CRADLE Silicon Valley has hosted MIF since 2016, convening global leaders and industry experts to discuss the future of mobility and inclusive society. MIF 2020 was held virtually due to the pandemic and attracted 1,829 participants, including 133 startups, 64 OEMs, 38 investors under the theme,'From Vision to Reality.'

Hyundai CRADLE works around the globe as an open innovation Hub for Hyundai Motor Group, partnering with and investing in global startups to accelerate the development of advanced automotive technologies. CRADLE collaborates with universities, investment companies, venture capitalists and numerous research groups.

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About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service.

With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia, and Genesis.

Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com

More information about Hyundai Motor and its products can be found at:

worldwide.hyundai.comor globalpr.hyundai.com

Visit the Kia Global Media Center for more information:www.kianewscenter.com

For more information on Genesis and its new definition of luxury, please visit https://www.genesis.com

Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

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