ISG - Information Services Group Inc.

06/25/2019 | Press release | Distributed by Public on 06/25/2019 02:06

German Enterprises Focus on Modernizing Existing Social Collaboration Tools

FRANKFURT, Germany, June 25, 2019 /PRNewswire/ -- Enterprises in Germany are looking to improve their traditional intranets and are exploring ways to use the technology to expand their digital workplace services, according to a new report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2019 ISG Provider Lens™ Social Business Collaboration - Services & Solutions Report for Germany finds German enterprises looking to improve and expand their social collaboration capabilities, but they are more focused on modernizing existing tools than on new team collaboration products.

German enterprises also face several challenges in the social collaboration space, the report says. While vendors offer many enterprise collaboration tools, businesses in Germany find it challenging to connect those offerings to their wider organizational goals, the report says. Specifically, some German enterprises are having a tough time marrying the IT department's idea of social collaboration with the needs of employees and the rest of the business.

In addition, German enterprises are having difficulty deriving business value from the adoption of enterprise social collaboration tools. While vendors point to employee engagement as a benefit, many businesses still struggle to translate this indicator to measurable business outcomes, the report says.

'Some enterprises in Germany see adoption of social collaboration tools as a huge step, involving significant change management and team coaching. These challenges point to the need for social collaboration vendors to provide easy-to-adopt tools and return-on-investment calculators when selling to businesses in Germany,' said Andrea Spiegelhoff, partner, ISG DACH.

The report also finds strong competition in Germany among social collaboration vendors. Vendors previously offering specialized products are now expanding their offerings and competing with other social collaboration specialists.

The report recommends businesses considering new social collaboration tools should not leave the decision to the enterprise IT department, but instead should consider the working style and the demographics of their workforces.

The IT department often 'chooses a solution that integrates easily with the rest of the business ecosystem,' Spiegelhoff said. 'However, the solution that best integrates with existing systems may not offer the collaboration features that employees expect or that generates measurable results for the business.'

The ISG Provider Lens™ report evaluates the capabilities of 46 providers across three quadrants: Enterprise Social Collaboration Solutions, Enterprise Social Collaboration Consulting and Integration, and Social Media Management Solutions.

The report names Atos as a leader in two quadrants, and Accenture, Axians, Capgemini, Communardo, COYO, Facelift, Hootsuite, IBM, Khoros, Microsoft, Salesforce, Sprinklr, T-Systems and United Planet as leaders in one quadrant each.

The 2019 ISG Provider Lens™ Social Business Collaboration - Services & Solutions Report for Germany is available to ISG Insights™ subscribers or for one-time purchase this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe and Latin America, as well as in the U.S., Germany, the U.K., the Nordics, Brazil and Australia/New Zealand, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

The series is a complement to the ISG Provider Lens Archetype reports, which offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 70 of the top 100 enterprises in the world, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries-a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry's most comprehensive marketplace data. For more information, visit

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