07/13/2017 | Press release | Distributed by Public on 07/17/2017 17:34
Global advertising agency adopts Cloudera Enterprise to migrate on-premise smartphone advertising measurement and analysis solution to the cloud
TOKYO, Japan, 13 July, 2017 - Cloudera, Inc. (NYSE: CLDR), the leading provider of the modern platform for machine learning and advanced analytics, announced that its customer, CyberZ, a global advertising agency that specializes in smartphone marketing, has adopted Cloudera Enterprise Data Hub to effectively migrate all the data from its on-premise 'Force Operation X' (F.O.X.) environment to the cloud, with an expected completion of five months. Cloudera Enterprise empowers CyberZ's F.O.X. team to build a robust and scalable open source platform that aims to more efficiently meet business requirements.
Launched in February 2011, F.O.X. allows organizations to measure the effectiveness of advertisements through consumer behaviour, application downloads, and Customer Lifetime Value (CLTV) metrics. The solution is certified by Facebook Marketing Partners, Twitter Official Partners, Google's App Attribution Partner, and can also measure advertisements on media outlets across the globe.
'As an organization that strives to revolutionize the mobile market for advertising, offering our clients with intelligent, data-driven smartphone advertising, while maintaining compliance, is a key focus for CyberZ. With Cloudera Enterprise, we are now able to continuously innovate our products and deliver enhanced solutions to customers worldwide, without compromising on security and governance,' said Takahiro Moteki, Big Data Architect, Force Operation X Business Department, CyberZ.
Made available through Cloudera Enterprise, Cloudera Director provides CyberZ with the flexible management of multiple accounts across several data clusters, improving the quality of insights derived from the aggregation and analysis of new data. Complemented with Cloudera Manager, a reliable job management solution, CyberZ can significantly reduce the time spent on hardware procurement and troubleshooting as well. To ensure Service Level Agreements (SLAs), the Cloudera team also provides CyberZ with implementation and operation service through Cloudera Support.
'Companies like CyberZ are facing inevitable growth in customer data and struggle to manage and glean business insights from it effectively,' said Mark Micallef, vice president, Asia Pacific and Japan at Cloudera. 'Cloudera's goal is to enable businesses with a secure and holistic platform that optimizes data management and enables real-time analytics. Cloudera Enterprise empowers organizations with efficient business decision making capabilities, driving the delivery of better products and services to end-customers.'
The CyberZ F.O.X. team is also trialling Cloudera Altus, a recently launched Platform-as-a-Service (PaaS) solution that enables users to easily execute big data processing applications on public clouds.
CyberZ was founded in Japan in 2009 as an advertising agency that specializes in smartphone marketing. Since then, it has been providing advertising and marketing services throughout the world, including the US, Korea, Taiwan and Singapore. In February 2011, CyberZ introduced a smartphone advertising analysis tool, 'Force Operation X', which enables measurement of smartphone advertising effectiveness for the first time in Japan. It has been qualified by Facebook Marketing Partners, Facebook Inc., Twitter Official Partners, Twitter Official Program and App Attribution Partner and Google. Also, in media business, CyberZ manages OPENREC.tv, game video distribution platform, RAGE, and eSports competition since 2015 in Japan.