SC Johnson and Milwaukee Brewers Team Up to Take on Plastic Waste; Stadium Cups to Become New Scrubbing Bubbles® Bottles
Game-Changing Initiative Removes Key Barrier to Plastic Recycling by Creating New Market for Plastic Waste Stream
IN THIS ARTICLE
SC Johnson & Milwaukee Brewers team up to create a new market and new recycling model for one of the biggest sources of waste at their ballpark - the more than 1 million plastic cups used each season!
'I am excited that the Brewers and SC Johnson are teaming up to bring greater awareness to important issues like recycling and ocean plastics. We can all make a positive impact in our homes, our communities and with this program in place, we can now make a direct impact at the ballpark.' - Brent Suter, Milwaukee Brewers Pitcher
MILWAUKEE, Wis., January 24, 2020 - In a first-of-its kind partnership that provides a local solution toward the global crisis of plastic waste, SC Johnson is teaming up with the Milwaukee Brewers to create a new market and new recycling model for one of the biggest sources of waste at their ballpark - the more than 1 million plastic cups used each season.
Starting with the 2020 season, fans at Miller Park will be able to place plastic drink cups branded with the SC Johnson logo in specially designed receptacles to separate them from other waste. SC Johnson will collect the cups and use the recycled plastic in Scrubbing Bubbles® bottles.
This is the first U.S. professional sports team to link a waste stream to a specific product, closing the recycling loop and tackling one of the biggest barriers to plastic recycling in the U.S. and globally - the lack of markets for recycled material. Today, only 13 percent of plastic packaging in the U.S. is recycled, and much of what is placed into mixed recycling bins is not recyclable at all.