Your Business’s Guide to Bulk SMS

You can send bulk text messages to customers using these five steps.

1. Grow Your Opt-in Audience

You need a recipient list with subscribers who have given you explicit permission to message them. The best place to start is organically growing your subscriber list through opt-in forms on your website.

Create dedicated campaigns to ask existing customers if they want to receive text offers and communication from your business. Consider encouraging prospects to subscribe with a keyword, like Join.

2. Choose a Reputable SMS Service Provider

The next step is finding an established SMS service provider to equip you to send text blasts. CSG's easy-to-implement SMS platform will make bulk sends simple. Our award-winning customer communication solutions provide engaging, automated messaging programs that give users self-service capabilities and seamlessly integrate text messaging with your other channels.

The experts at CSG will help you comply with SMS regulations and industry standards, giving you more time to focus on your messaging.

3. Get a Short Code

Short codes are five to six-digit codes provided to you by carriers and capable of achieving higher throughput. If you send bulk messages using your traditional 10-digit phone number, called a long code, your messages may be flagged as spam.

4. Write Your Message

Once you have your short code and service provider, you will be ready to craft your first message. It's important to consider what you want to say to verify its relevance and purpose. Be strategic in your segmentation and only send messages to people who will value the content. You want to ensure your messaging makes a difference to your customers and cultivates trust and loyalty.

5. Send Your Bulk Texts

The final step is sending your bulk MMS or SMS. Using CSG's user-friendly interface, you will select the recipients of your messages and any content parameters. Your company and short code will be the sender, while the recipients are the members of your audience you want to engage with.

SMS content is restricted to 160 characters and text only. MMS has multimedia functionality - you can send 1,600 characters or 500 KB of data and 30 seconds of audio or video. Once satisfied, you hit send and sit back while your SMS solution does the rest.

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