LIVEONE EXPANDS EMERGING TALENT PROGRAM, LAUNCHES 'ONERISING'

07/07/2022

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INAUGURAL ARTISTS INCLUDE: LE COCO RAMOS, AUSTIN GEORGE, LOU RIDLEY, SKEEZ AND MORE

Year-Long Program to Break New Talent Across LiveOne's Global Audio, Video, NFTs, Digital Meet and Greet and Social Platforms

OneRising Radio Station to Rollout with LiveOne's 600+ Existing Curated Radio Stations

Jack Harlow, Trippie Redd, The Kid LAROI, Teddy Swims, Tkay Maidza, Shenseea, Bryce Vine, Noa Kirel, The Aces and over 500 More Artists Have Launched on Platform

LOS ANGELES, July 7, 2022/PRNewswire/ -- LiveOne (Nasdaq: LVO), an award-winning creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events, announced today the launch of its new emerging artists program, OneRising, breaking up-and-coming talent across the music landscape. Additionally, LiveOne has rolled-out the OneRising Radio station across its platform that offers artists promotional opportunities on par with some of the world's biggest talent.

The year-long program will provide today's hottest emerging talent with a global network to showcase their music, videos, interviews, first looks, new music teasers and more. The first wave of artists includes:

• Le Coco Ramos, Venezuelan R&B/soul singer, musician and composer. Known for blending Latin, R&B, pop, trap, and folk, she has made a name for herself with empowering singles, earning hundreds of thousands of streams & views.
• Austin George, Dallas-based up-and-coming singer/rapper. With his first single being released six months ago and already garnering 20+ million streams, Austin is the latest chameleonic DIY popstar-to-be to grow his fanbase through the power of social media and undeniable talent.
• Lou Ridley, Austin, Texas' own self-proclaimed "Anti-Country'' Country artist. Lou produces, performs, and writes all of her own music, while maintaining an inclusive attitude toward female empowerment, social activism, and the destigmatization of country music.
• Skeez, Omaha, Nebraska's latest party anthem auteur. Demonstrating major growth, both of his latest singles "Around You" and "I Miss My Homies" are slated to be new undeniable summer soundtracks, with Skeez currently on a sold-out U.S. tour.

As part of the program, the artists will be interviewed by Chelsea Briggs, host of LiveOne's LiveZone Daily and TikTok channel. These interviews along with the talent's music will be featured on the new OneRising Radio station, as well as promoted across LiveOne's platforms including its subsidiary, the award-winning podcast network PodcastOne.

"LiveOne has a rich history of breaking new talent to global audiences," said Josh Hallbauer, Head of Music Publishing of LiveOne. "OneRising will offer today's brightest new artists a platform to showcase their music and content across our flywheel, while opening new opportunities to connect with their fans and LiveOne's worldwide members. We are thrilled to be on this journey with them."

LiveOne is the go-to platform for emerging talent, offering avenues for new artists to flourish through live performances, livestreams, pay-per-views, NFTs, the metaverse and more. With its Music Lives and LiveOne Presents franchises, LiveOne has brought over 500 artists to cities across the United States like Las Vegas, Chicago, New York and Austin, blurring genre lines with talent like Chloe Moriondo, Bryce Vine, Shenseea, Noa Kirel, The Aces, Carly Pearce, Tkay Maidza and many more.

LiveOne is a talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, PPV, and livestreaming. Its model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing.

About LiveOne, Inc.
Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the "Company") is an award-winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company was awarded Best Live Moment by Digiday for its "Social Gloves" PPV Event, and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of June 26, 2022, the Company has accrued a paid and free membership base of over 2.35 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, nearly 270 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company's wholly-owned subsidiaries include Slacker Radio, React Presents, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne and PodcastOne, which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit www.liveone.com and follow us on Facebook, Instagram, TikTok, and Twitter at @liveone.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition, spin-out, distribution or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition, spin-out, distribution or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid members; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2022, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 29, 2022, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

** Included in the total number of paid members for the reported periods are certain members which are the subject of a contractual dispute. LiveOne is currently not recognizing revenue related to these members.

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SOURCE LiveOne, Inc.