01/14/2020 | News release | Distributed by Public on 01/15/2020 02:21
Basketball, like life, is all about overcoming unexpected challenges. For a competitor like Joel Embiid, the only way is through.
That was especially clear with the launch of Under Armour's 2020 global brand platform, which spotlights athletes' abilities to persevere and use their obstacles as fuel to improve their performance.
Since teaming up together in 2018, Under Armour has supported Joel's dedication and ability to break through, both on and off the court. Earlier today, the partners announced their latest collaboration-the UA Embiid 1, Joel's first signature shoe.
Joel worked closely with the UA design team on the UA Embiid 1, which will debut in Fall 2020.