WGSN Limited - World's Global Style Network

11/10/2021 | Press release | Distributed by Public on 11/10/2021 11:15

WGSN Food & Drink confirms the Top Trends for 2022 and Beyond

LONDON, November 10 2021 - WGSN, the global authority on trend forecasting, today releases the six Food & Drink Top Trends for 2022. Informed by WGSN's unique methodology, the trends reflect the consumer drivers that are shaping the food and beverage industries - with sustainability top of mind.

"Serious consumer concerns are driving the 2022 top trends, including global warming and sustainability impacts on our food supply, and an urgent need for more diversity, inclusivity and respect in the food world," says Kara Nielsen, WGSN's Director of Food & Drink and a long-time food trend authority. "Food makers and product developers need to address these issues while also realising how savvy eaters are about the benefits food ingredients like koji and prebiotics bring to the table."

Our top food and drink trends for 2022 are:

  1. Climate-hero kelp- According to the WGSN Food & Drink social media influencer map, 'kelp' is the top ingredient associated with 'regenerative agriculture.' A fast-growing seaweed with versatile applications and an excellent nutritional profile, kelp is also a sustainability superfood that permanently removes carbon dioxide from the environment.
  2. Post-Arabica coffee - Arabica beans dominate the specialty coffee market, but the future is shaping up to be less reliant on the species - a fortuitous shift, as climate change threatens the bean consumer's favour. Now, thanks to the cultivation of new wild and rediscovered heirloom species, coffee outside the Arabica norm will become more widely available.
  3. Jollof rice - Black entrepreneurs, chefs and restaurateurs are opening our eyes to the overlooked and erased influence of Black and African foodways on the global food system. In 2022, expect jollof rice, the flavour-packed West African staple to make its way around the world in new packaged goods including frozen meals, seasoning kits and grain sides.
  4. Baijiubreaks out - In 2022, Chinese baijiu is poised to become a universally available spirit to delight drinkers across the globe. Driving this trend are influencers of Chinese heritage excited to boost baijiu to the same international status as other regional spirits like tequila, as well as imbibers curious to experience a storied sip.
  5. Koji - Japan's 'national fungus', will step into the spotlight in 2022 bringing delicious taste to a host of food and drink. The versatile ingredient has been favoured by global chefs for years; now it's playing a starring role, appearing in plant-based meats and historic Japanese whisky. Koji brings forth the cravable fifth taste, umami, and will pop up in new places in 2022.
  6. Prebiotics popping - Functional prebiotic boosts are appearing in more styles of foods, and nowhere more so than in next-gen sodas, brimming with natural flavours, clean labels and a healthy dose of carbs to feed good bacteria in the gut. These soda pops presage a significant increase in prebiotic ingredients being added to all kinds of food, in part to support the immune system linked to a healthy gut.

NOTES TO EDITORS

Image: Barnacle Foods

For quotes and interviews with WGSN's Food & Drink experts, contact:

Alice Dundon ([email protected]/ +44 (0)20 7715 6068)

ABOUT WGSN

WGSN is the global authority on consumer, lifestyle and product design trends, helping brands around the world create the right products at the right time for tomorrow's consumer.

WGSN's trusted consumer insights and product design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, food and drink, and interiors forecasting, data analytics and expert advisory.

WGSN is an Ascentialcompany. Visitwgsn.com

ABOUT ASCENTIAL

Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems.

Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.