General Produce Co. LP

12/23/2020 | News release | Distributed by Public on 12/23/2020 19:40

The Last Bite

Over the years, week fifty two of our mar­ket report has been reserved for an uplift­ing mes­sage to close out the cal­en­dar.
Like all things in 2020, the COVIDcloud con­tin­ues to rain on our industry.
The lat­est round of 'shel­ter in place' orders comes just as we're ready to shop, eat out and cel­e­brate with oth­ers. No can do.

This year has been one for the books. As a part­ner in the food sup­ply chain, we've had a front row seat to the con­stant dis­rup­tions the food indus­try con­tin­ues to encounter.

Every food sec­tor; retail­ers, restau­rants, cafes, schools, pris­ons, casi­nos, and hotels has been on a swivel. Mod­ify, pivot and adapt has been a con­stant dance since March.
Day-​to-​day busi­ness has been any­thing but nor­mal. We've felt the pain of our cus­tomers. Starts and stops, lim­ited capac­ity man­dates, front-​line worker safety, finan­cial invest­ments to com­bat COVID, inside, out­side, curb­side- the list goes on. It's been a stag­ger­ing climb to meet the challenges.
On the sup­ply side, farm­ers and ranch­ers are also caught up in the schiz­o­phrenic nature and fall­out from the pan­demic. Sound plan­ning for ample crops, is based on true demand. That demand con­tin­ues to shift along with many other uncertainties.

Weather con­di­tions, wild­fires, smoke, power out­ages and COVID-​related labor short­ages were uncon­trol­lable for farm­ers to deal with. The lat­est round of food­ser­vice restric­tions leaves every­one head scratching.

Grow­ing con­cern over via­bil­ity through the com­ing weeks is a real fac­tor for any­one in the hos­pi­tal­ity or restau­rant busi­ness. They are in sur­vival mode.
All the while, all food sec­tor chan­nels con­tinue to feed hun­gry peo­ple. If you have food on the table and a full pantry, count that as a bless­ing. Now more than ever, food inse­cu­rity is at a fevered pitch. Finan­cial hard­ship is a by-​product for fam­i­lies impacted from COVIDwork shutdowns.

Our local Sacra­mento Food Bank &Fam­ily Ser­vices orga­ni­za­tion part­ners with over 220local agen­cies. Together they dis­trib­ute food to indi­vid­u­als and fam­i­lies in under-​served com­mu­ni­ties. That need has now grown to all rural and sub­ur­ban areas.

Food box and meal pro­grams for seniors, fam­i­lies and low income indi­vid­u­als have been estab­lished. School meal pro­grams, have been ramped up. These meals are often the only ones pro­vided each day.
Feed­ing peo­ple is what our indus­try does well. Grow­ers, ship­pers, retail­ers and chefs have all had to make tough deci­sions to com­bat COVID. Through it all, com­pas­sion, con­cern and com­mit­ment to putting food on the table remains a priority.

How­ever we do it, get­ting food to those who need it dur­ing cri­sis takes a real vil­lage. We're in this together. Stay pos­i­tive food troops!

To read the full Mar­ket Report, includ­ing this week's mar­ket update, see below or click here.