Over the years, week fifty two of our market report has been reserved for an uplifting message to close out the calendar.
Like all things in 2020, the COVIDcloud continues to rain on our industry.
The latest round of 'shelter in place' orders comes just as we're ready to shop, eat out and celebrate with others. No can do.
This year has been one for the books. As a partner in the food supply chain, we've had a front row seat to the constant disruptions the food industry continues to encounter.
Every food sector; retailers, restaurants, cafes, schools, prisons, casinos, and hotels has been on a swivel. Modify, pivot and adapt has been a constant dance since March.
Day-to-day business has been anything but normal. We've felt the pain of our customers. Starts and stops, limited capacity mandates, front-line worker safety, financial investments to combat COVID, inside, outside, curbside- the list goes on. It's been a staggering climb to meet the challenges.
On the supply side, farmers and ranchers are also caught up in the schizophrenic nature and fallout from the pandemic. Sound planning for ample crops, is based on true demand. That demand continues to shift along with many other uncertainties.
Weather conditions, wildfires, smoke, power outages and COVID-related labor shortages were uncontrollable for farmers to deal with. The latest round of foodservice restrictions leaves everyone head scratching.
Growing concern over viability through the coming weeks is a real factor for anyone in the hospitality or restaurant business. They are in survival mode.
All the while, all food sector channels continue to feed hungry people. If you have food on the table and a full pantry, count that as a blessing. Now more than ever, food insecurity is at a fevered pitch. Financial hardship is a by-product for families impacted from COVIDwork shutdowns.
Our local Sacramento Food Bank &Family Services organization partners with over 220local agencies. Together they distribute food to individuals and families in under-served communities. That need has now grown to all rural and suburban areas.
Food box and meal programs for seniors, families and low income individuals have been established. School meal programs, have been ramped up. These meals are often the only ones provided each day.
Feeding people is what our industry does well. Growers, shippers, retailers and chefs have all had to make tough decisions to combat COVID. Through it all, compassion, concern and commitment to putting food on the table remains a priority.
However we do it, getting food to those who need it during crisis takes a real village. We're in this together. Stay positive food troops!
To read the full Market Report, including this week's market update, see below or click here.