11/20/2019 | Press release | Distributed by Public on 11/20/2019 07:09
PKO Bank Polski has announced its new strategy titled 'PKO Banking Platform'. The leader of Poland's banking sector and at the same time the most valuable company listed on the Warsaw Stock Exchange, continues its digital transformation described in 2016 in the previous strategy 'We Support the Growth of Poland and the Poles'. In the years to come, it will be making an even greater use of innovation and latest technologies, agilely transforming into PKO Banking Platform. It is also going to strengthen its relationships with the clients through a further, more dynamic development of mobile channels, the use of advanced data analytics and a precise personalization of its offering. The bank's branch network is going to gradually evolve into advisory and financial education centres. The updated strategy of PKO Bank Polski has expanded its time horizon to 2022 and has gained new, ambitious financial goals.
'The decisions we made several years ago to focus on digitization, innovation and the development of new technologies have paid in our excellent and consistent performance, market activities and client satisfaction, which is of key importance to us. Our achievements to date confirm that we adopted the optimal direction of development. The strategy update is a next chapter in the same, good story we have been telling for a decade. With this strategy, we boldly enter the second century of PKO Bank Polski. We are well-prepared for the challenges set before us by the competitive environment and the legitimate, high expectations that our customers, shareholders and employees have of the bank. Together, we create PKO Banking Platform', said Zbigniew Jagiełło, CEO of PKO Bank Polski.
New Financial Goals
By the end of 2022, PKO Bank Polski intends to achieve ROE at 12 per cent, reduce the Cost to Income ratio to 41 per cent, keep the cost of risk within the 0.60 - 0.75 range and achieve annual net profit in excess of PLN 5bn. Its goal is to effectively manage its capital adequacy so that the TCR and CET1 ratios enable it to pay dividends.
Sector Leader: Large, Accessible, Strong and Secure, Technologically Advanced
PKO Bank Polski leaves its domestic rivals far behind in the key categories by its current business volume. It has 10.9 retail customers, serves nearly 500 thousand businesses and enterprises as well as 15.7 thousand corporate, public sector and institutional customers. By the end of the third quarter of 2019, the bank had provided financing for them to the tune of PLN 253.3bn, at the same time ensuring safety of the PLN 303.5bn of savings deposited with it. The strong corporate group of PKO Bank Polski is comprised of the leaders of their respective segments of the financial market, including PKO Leasing - with a 13 per cent market share, and PKO TFI, which is the leader of the retail investment funds market, holding a 21.3 per cent share.
Since the adoption of the current strategy in 2016, PKO Bank Polski has improved its ROE from 9.1 per cent at the end of 2016 to 10.9 per cent at the end of the third quarter of 2019. At the same time, it has increased its operational efficiency by reducing the Cost to Income ratio from 47.4 per cent at the end of 2016 to 42.0 per cent at the end of September 2019.
PKO Bank Polski is now a bank that is accessible wherever customers need it, who - according to the trends prevailing in the world - more and more often choose the remote banking channels. The number of personal accounts of retail customers has increased over the past three years by 23.4 per cent, in spite of a decrease in the number of branch offices from 2,100 to less than 1,700. The number of actively-used IKO apps has grown from 1 million to over 4 million while the number of IKO transactions will have increased from 11.6 million at the end of 2016 to over 170 million at the end of 2019, estimated by the growth rate to date. IKO has been deemed by the clients the best mobile banking app in the world twice already.
Since 2010 PKO Bank Polski has been gaining momentum, successfully implementing a digital transformation and at the same time developing its technology platforms. Now, the bank's customers log in to the electronic banking system 4 million times a day and make 6 million transactions. A team of 1,500 engineers employed by the bank is supported by the largest IT suppliers and have at their disposal the most modern data processing centre in Poland. Thanks to this the bank is able to make 45 IT implementations a day.
PKO Bank Polski is the most valuable company listed on the Warsaw Stock Exchange and a brand appreciated both in Poland and abroad. A year ago, it was the only Polish entity to be ranked among the large cup companies of the developed markets index by the global index agency FTSE Russell.
Strategy Based on Four Pillars
The updated strategy focuses on four attributes which PKO Bank Polski will be developing and strengthening in the coming three years. The Bank of the Future is to be:
Bank Supporting Sustainable Growth
According to the previously adopted assumptions, PKO Bank Polski will be doing its business responsibly, taking into account the ever-important environmental, social and governance (ESG) factors. It is aware of the challenges posed by the climate change and is phasing out activities which harm the environment, while supporting environmental education. The bank follows the principle of social responsibility and factors in the impact of its activities on the society, customers, suppliers, employees and shareholders. At the same time it takes care of improving its governance, ensuring transparency of its management policies.
Strategy Update - a natural step following the achievement of its financial goals before the expected time.
PKO Bank Polski has achieved the strategic financial goals for 2020 established in November 2016 two year ahead of plan, concerning ROE, C/I ratio, cost of risk appetite and capital adequacy, while maintaining the ability to pay dividends. This was one of the key reasons for the update of the strategy and setting new goals for the organization.
The strategy update also follows from the high and growing variability of the environment in which the bank operates. New major challenges emerged in the market in the past few years as well. As far as technology is concerned, the challenges are related to the unavoidable need to use cloud computing and such technologies as artificial intelligence or blockchain, as well as the growing importance of cybersecurity. As FinTechs and BigTechs are offering alternative financial services, customers expectations regarding the services offered by financial institutions are also constantly growing. This applies to, among other things, ever deeper personalization of products and services based on real-time data. A significant trend in the whole banking sector is the focus on improving customer experience, which is also a consequence of growing competition from technology companies. This coincides with an increasing number of regulations which are not only shaping a new competitive environment but are also generating numerous burdens, in the areas such as security, consumer protection and risk management.
PKO Bank Polski is the undisputable leader of the Polish banking sector. In third quater 2019, its consolidated net profit amounted to PLN 1,23 bilion (the largest in the Polish banking sector) and the value of assets reached over PLN 342 billion. The Bank is the basic provider of financial services for all customer segments, achieving the highest shares in the deposit market (18.4 percent), loans (17.6 percent), leasing market (11.2 percent) and in the market of investment funds not dedicated (22.2 percent). With over 9.2 million payment cards, the bank is the largest debit and credit card issuer in Poland with a market share of over 21%. Thanks to the development of digital tools, including the IKO application, which has in the end of third quater of 2019 - 4 million active applications, PKO Bank Polski has become the most mobile bank in Poland. The Capital Group's companies strengthen the Bank's strong position. The Brokerage House of PKO Bank Polski is a leader in terms of the number and value of IPO and SPO transactions on the capital market. The effective implementation of the growth strategy meant that at PKO Bank Polski is the most valuable company listed on the Warsaw Stock Exchange.