VRG SA

05/09/2022 | Press release | Distributed by Public on 05/09/2022 05:19

BYTOM - SPRING-SUMMER 2021

The brand's latest proposal is a continuation of the RETRO FUTURE style. Together with our designers, we have transferred fabric patterns from the past to show them in a contemporary tailor edition. We have combined what we miss with what we would not be able to give up nowadays. Fabric patterns in line with the current trends and the comfort of modern cuts - that was our goal.

While making the collection, we believed that we can go on a sentimental journey back in time to the 1980s, without giving up what we love today. We took a new look at spending time by the swimming pool, which we documented with a series of analog photos by Stanisław Boniecki and a vintage film by Marcin Morawicki. The background is a modernist swimming pool, systemically integrated into the complex with a strong, geometric form, emphasizing the art of modern tailoring of the Bytom brand.

The styles proposed for the spring-summer 2021 season are full of eclectic combinations - formal style is intertwined with casual one. Pastel colors, subtle combinations of colors, delicate washes in combination with natural fabrics such as linen and cotton are the essence of the collection's color scheme.

For several years, BYTOM has been consistently building its vision of smart casual. Products so far perceived as formal, such as sweaters, jackets or suits, are becoming more and more casual, e.g. thanks to comfortable knitted fabrics or structural (waffle) seersucker fabrics they are made of. As a result, these products can be easily worn on a daily basis, not just occasionally. An example is a new suit made of knitted fabric with a light jacket that adapts to the shape of the body and trousers with an additional fastening in a sporty style. It will perfectly match t-shirts and sneakers. The summer collection includes linen, airy suits, pants, shorts and shirts.

In order to experience a sentimental journey to the 1980s in a modern edition, we have developed a whole range of jackets from models with stripes, fine stripes, micro-patterns and interesting structures. All of them are made of cotton or mixtures with wool or linen. The RETRO FUTURE style comes complete with shirts, polo shirts and t-shirts, dominated by printed fabrics. An important place is taken by striped patterns, and Hawaiian shirts with floral and abstract motifs are a complete novelty.

Thinking of the 80s, you cannot forget about denim, which is why BYTOM is expanding its denim offer in the spring-summer 2021 collection, presenting pants in various shades from off-white through classic blue to raw navy blue. There is also a denim jacket or a white denim jacket with a traditional katana cut.

Memories can also be enlivened by the new edition of windbreakers - light jackets available in both pastel and vivid colors. For those who prefer the classic look, we have prepared a series of coats with a traditional fit in casual colors, such as beige, orange or brick.

BYTOM did not forget about the summer version of its MONOGRAM collection, which this time uses contrasting colors to build the essence of the collection - t-shirts, tracksuits, shorts and swimming trunks.