10/19/2021 | Press release | Distributed by Public on 10/19/2021 03:03
Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it has entered into a capital and business alliance with Goals101 Data Solutions Private Limited (Founder & Chairman: Visham Sikand; Headquarters: New Delhi, India; hereinafter referred to as "Goals101"), a provider of a banking technology platform that enables Intelligent Banking.
Goals101 is one of the fastest growing Bank & Data-Tech companies globally. Through its cutting-edge AI-driven platform, it leverages anonymized transaction data held by banks, allowing brands to hyper-target their offers and communications to a bank's customers. The communications are sent via the bank's communication channels, such as websites, e-mail newsletters, and smartphone applications.
The Dentsu Group, which has more than 64,000 professionals providing services to 11,000+ clients in over 145 countries and regions, has also entered into a strategic partnership agreement with Goals101 to take the platform to clients across multiple markets, and the first launch will be in India. The two companies will co-develop marketing solutions using Goals101's cutting-edge AI and data technology, and provide brands with more sophisticated solutions. Prior to the investment, it was confirmed in a proof of concept experiment that marketing performance was significantly improved by linking Dentsu Group-owned marketing data to the Goals101 platform. Based on this proof, the companies will steadily expand their businesses worldwide.
Going forward, the Dentsu Group will continue developing idea-led, tech-enabled and data-fueled brand capabilities in order to provide clients with more integrated solutions.
Profile of Goals101
Name: | Goals101 Data Solutions Private Limited |
Location: | New Delhi, India |
Date of Establishment: | April 2016 |
Representative: | Visham Sikand, Founder & Chairman |
Line of Business: | Provides a marketing platform that enables banks and brands to connect with each other using AI and automated workflows |
URL: | https://www.goals101.ai/ |
Brand logo:
#####
For business inquiries:
Dentsu Innovation Initiative (within Dentsu Group Inc.)
E-mail: [email protected]
For media inquiries
Shusaku Kannan
Executive Director
Group Corporate Communications Office
Dentsu Group Inc.
E-mail: [email protected]