Cisco Systems Inc.

10/07/2019 | News release | Distributed by Public on 10/07/2019 13:25

Six Tactics for Helping Your eCommerce Business Grow

Hello all,

Cisco Live Cancun is right around the corner, last week of this month. If you are coming down, please stop by!We have some big news coming next month so stay tuned

October baseball is in full swing, Basketball and Hockey have both started, and the tennis season is coming to a close. Football is in full swing, the season is surely getting interesting!

Today we are luck to have gust blogger, Jay Ripton with an interesting e-commerce article for SMB's:

Here's Jay:

So, you've launched an eCommerce business. You're a brave, bold, hungry entrepreneur. But building a thriving company demands more than just guts, a plucky attitude and a hearty appetite for success. You need a strategy. You need tactics. And here are 6 to get you started.

1. Deliver Responsive Customer Support

You can't afford to abuse your customers' trust or patience. Why? Because more than 60 percent of buyers consider customer experience more valuable than competitive prices, and roughly 47 percent of consumers abandon brands after consistently-poor service. Don't expect customers to wait days for you to answer an email or take a call. Prioritize fast, responsive, professional support instead. Cater to diverse preferences, too, especially if you're targeting different age groups. Older customers may favor a more traditional approach (phone, mail), while younger ones are happy to reach out on Facebook or Twitter.

Live chat is essential for every eCommerce business. It's a little more complex to set-up than a phone line or email address, but well worth the effort. Customers can get answers from a real person at the click of a button without needing to leave your site. And remember: be consistent. Establish opening hours and stick to them.

2. Offer Valuable Content and Advice

You might not be a thought leader in your niche. But you can still help consumers solve problems and make great buying decisions. That's why valuable content is a must. Publish blog posts regularly; aim for two or three times each week to start with. That might sound like a lot, but it's not as hard as you might expect.

Start by thinking about your audience. What do they want to know about your products, services and industry? How can your expertise improve their lives? List as many ideas as you can and build topics around them. Consider hiring a professional writer if you're not a natural wordsmith.

Another terrific way to engage your customers is the humble webinar. You can use webinar software to create product tutorials, special offer/event announcements, behind-the-scenes tours and Q&As on products/services.

Keep webinars organized and straightforward, though. Stay on topic and prepare for technical glitches to minimize disruptions. You'll lose viewers' interest if you ramble or your video quality is poor.

3. Build a Killer Landing Page

You want prospects or existing customers to click on an ad or email offer. You want them to see the products/services available and buy them. Or maybe you just want them to submit their email address for lead generation. This is where a good landing page comes in. A landing page must be straightforward and easy to follow. Cramming too many offers or visuals in can confuse visitors. They must be optimized for mobile devices too.

There's a lot to consider, and beginners often find landing pages tricky to get right. Fortunately, quality landing page software makes it far easier. You'll build landing pages in minutes, adding images, forms and text like a pro. The best software leads you through the process, lets you run A/B testing and analyze performance too.

4. Go social, Go Further

Love Facebook? Can't stay off Twitter? You're in luck. Social media is a critical marketing channel for your eCommerce business. Social media can be used in a variety of ways. Some of the ways you can use social media for your eCommerce business include:

  • Invest in paid/sponsored ads to target customers more accurately.
  • Monitor who's talking about your business, good or bad.
  • Respond to customer questions.
  • Host giveaways to boost engagement.
  • Promote products/services.
  • Share content (blog posts, videos, etc.).
  • Engage with influencers .

Paid ads are common across Facebook, Twitter and Instagram. You can market your business to users based on different criteria, or using emails you've gathered through lead generation campaigns.

Creating content with lots of visual appeal (images, videos) makes your posts more shareable. Just avoid bland stock pictures we've all seen a hundred times before.

Keep your voice consistent across paid and organic posts. Constant shifts in tone, language and branding can alienate followers.

5. Embrace Email Marketing

Email marketing brings your brand right into customers' inboxes. The best email marketing software enables any eCommerce business to send regular newsletters and offers automatically. You can personalize messages to address recipients by name. Scheduling tools keep your marketing punctual. And a choice of templates streamlines the entire process.

But there's a fine line between building brand awareness and spamming people. Resist the urge to send an email every day, or even every other day. Your emails may end up in a spam folder or bin if you make them too pushy. Always keep your emails brief but eye-catching. Segment buyers into different categories based on their age, location, buying habits, etc. Tailor offers and announcements to their interests. Aim to build trust and earn respect. Customers might not make an instant purchase but they should remember your business when they need a specific product.

6. Engage with Customer Reviews

We've already established engaging with customers is fundamental. And one of the most important ways to do this is responding to reviews. This might take various forms. Maybe you host a webinar and address praise/problems mentioned in reviews, as part of your webinar marketing strategy. Or maybe you post a response on a review site (TrustPilot, for example) to show you pay attention to customer feedback. Just be mature and professional. Consumers will lose interest if you become abusive or claim every negative review is a lie.

Consider sending brief feedback forms to customers after a purchase too. Ask them to rate their shopping experience. Invite suggestions and ideas. You could pick up some great insights. But always try to take action on feedback. Identify opportunities to improve your service and website. Recognize why a buyer might have been disappointed and reach out to them to apologize.

Now Go Grow that Business

These 6 tactics will help your eCommerce business thrive. Engaging customers, delivering quality service and learning from mistakes are pivotal steps in any entrepreneur's journey. And don't expect to reach the top of your field straight away. Aim for consistent growth and long-term customer relationships. Show the world you're serious about building a lasting eCommerce brand.

Thanks Jay!

From our Team to yours, Thanks for hanging out.