10/27/2021 | Press release | Distributed by Public on 10/27/2021 05:03
Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.
Wouldn't it be great if you could mix and match different ad components and see which one performs the best without dishing out more time and resources?
With responsive display ads, you can.
Discover how they work, what you need to get started, and the steps to launch one in Google Ads.
A graphic ad that automatically adjusts its size, appearance, and format to fit the ad space. The same ad could include a combination of an image and text in one ad space while only being text in another space.
One of the biggest advantages of using responsive display ads is that it can help you reach a broader audience.
Because you can adjust various elements in your ad, you can maximize where it can be seen by your target audience.
Additional benefits include the following:
It's great for small businesses that may not have the in-house team or the resources to create multiple ad images, sizes, etc. With responsive display ads, the work is done for you.
The major downside to using responsive display ads is that you lose some control. Google chooses the ad combination and it may not represent your brand to its fullest potential.
For instance, your ad may have little to no branding and seem generic, which also means it may be harder for it to stand out and get clicks.
Before you can run your responsive ad, you must first upload your assets: your visual elements and your text. Let's get into the specifics of each.
With responsive display ads, you can have up to 15 images in your ads.
Google Ads recommends having at least five images, as that can lead to higher conversions. Here are a few more tips on image ads:
If you do not add upload a logo (you can add up to five), Google Ads will provide a neutral one, which can be an icon or the first letter of your brand name. As for the aspect ratio, upload 1:1 and 4:1 versions with transparent backgrounds.
If you don't upload a video, you can choose the advanced format option in which Google generates a video based on the visual and text assets you have on file.
If your ad is dynamic, you can also add promotion text and a price prefix to potentially increase conversions.
Your ad may get rejected if:
Responsive ads are a great opportunity to diversify your ads in a cost-efficient way. Whether you're a small business with limited resources or a larger brand with low ROAS, it's a strategy worth considering.
Originally published Oct 27, 2021 7:00:00 AM, updated October 27 2021
Topics:
Advertising