05/23/2022 | Press release | Distributed by Public on 05/23/2022 07:54
May 23, 2022 in Diversity, Equity & Inclusion
New Capsule Celebrates Self-Expression and Inclusion, with $25K Donation to the
Matthew Shepard Foundation
National Vision Holdings, Inc. (NASDAQ: EYE), announced the
launch of its new Pride Collection, a limited series of gender-neutral eyewear celebrating Pride
Month and the LGBTQ+ community. The capsule will be available in America's Best Contacts &
Eyeglasses stores and Vision Centers brought to you by Walmart.
In conjunction with the launch, National Vision is donating $25,000 to support the Matthew
Shepard Foundation, which empowers individuals to embrace the dignity and equality of all
people through local, regional and national outreach, advocacy and resource programs.
The Pride Collection features eight optical frames and four sunglasses. The collection
showcases the Pride rainbow flag and features on-trend styles like crystal frames, oversized
geometric and two-tone designs.
The Pride Collection was developed as a celebration of the LGBTQ+ community. Everyone
featured in the collection's marketing campaign is part of the LGBTQ+ community or a strong
ally, and National Vision associates participated in the naming process for each frame.
"National Vision is focused on getting eye care to people who need it, and healthcare -
including eye care - is a space where inclusion and acceptance needs to be at the forefront,"
said Jacqueline Grove, Senior Vice President, Talent and Development; Diversity, Equity and
Inclusion; Culture; and Philanthropy. "National Vision is proud to support the Matthew Shepard
Foundation and the work it does to advance broad societal changes towards acceptance and
awareness."
The Pride Collection represents National Vision's ongoing commitment to inclusion and support
for the LGBTQ+ community, and the connected work of increasing access to affordable eye
care and eyewear for everyone who needs it.
Beginning today, customers can purchase Pride Collection glasses for $89.95 each or 2 for
$143.95. Sunglasses and optical frames will be available in stores at America's Best Contacts &
Eyeglasses and Vision Centers inside select Walmart stores. Optical frames will also be
available online at americasbest.com.