IZEA Worldwide Inc.

02/19/2021 | Press release | Distributed by Public on 02/19/2021 09:15

Aunt Jemima Trends on BrandGraph® After Announcing They’re Rebranding

PepsiCo announced their brand Aunt Jemima is going to be renamed Pearl Milling Company. For decades, Aunt Jemima's branding has been criticized for using stereotypical slave mammy imagery. This rebranding of Aunt Jemima has been a year in the making. During the Black Lives Matter protests and social-unrest in June 2020, Quaker Oats decided to retire images of Aunt Jemima. Quaker Oats also announced the brand's name would change at a later date. In June 2021, Aunt Jemima will officially become Pearl Milling Company, a year after Quaker Oats teased the rebranding idea. BrandGraph, IZEA's social intelligence platform, recorded a spike in social media content and engagement for Aunt Jemima as people across the world react to the rebranding.

Also trending this week on BrandGraph were brands like Bumble and the Dallas Mavericks. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week: