NMMA - National Marine Manufacturers Association

09/11/2019 | Press release | Distributed by Public on 09/11/2019 00:13

Grow Boating Marketing Summit Speaker Spotlight: Heather Lutze

During this year's Grow Boating Marketing Summit, an IBEX Special Event on Sept. 30, a speaker line-up of leading marketing experts will present ways to leverage digital marketing channels to benefit your business.

One of the featured presenters will be Findability University founder, Heather Lutze, who encourages participants to bring their laptops for her interactive, hands-on session titled, 'Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing.'

During this session, Lutze will walk through the 'findability formula' in three steps:

  1. Google your business, examine the search results and learn how to optimize.
  2. Discover what prospects are searching and adjust content accordingly to serve their needs.
  3. Take away tips that you can implement immediately to make your digital marketing more effective.


Contact Grow Boating's Freya Olsen at [email protected] with questions.