07/19/2021 | Press release | Distributed by Public on 07/19/2021 07:20
Verona, 19th July 2021 - A new editorial product created by Lufthansa's Italian airline, Air Dolomiti, for regional tourism agency Pugliapromozione, marks the starting up of a new tourist season through creativity and author's illustrations.
It is called 'Notes from Puglia' and is not just a free gadget for travellers: the excellently designed travel diaries are part of a communication project dedicated to the Region of Puglia's brand identity, a product resulting from the creativity of 22 young designers working at the IED in Rome.
'Air Dolomiti has always supported creative projects involving its passengers in a journey through the traditions and culture of the countries it brings together,' says Paolo Sgaramella, Air Dolomiti's Commercial Vice President, who continues, 'Thanks to the collaboration with Pugliapromozione and IED - Istituto Europeo di Design (European Institute of Design) in Rome, Air Dolomiti has created a small object of great value, where our passengers can treasure the most unforgettable moments of their trip to Puglia.'
'Located in the heart of the Mediterranean, Puglia is a destination to be discovered and explored slowly. Welcoming, creative and dynamic, the region of Puglia wants to invest in innovation and new communication channels,' says Massimo Bray, Councillor for Tourism and Culture of the Apulia Region.
With a print run of 10,000 copies, the travel diaries will be distributed free of charge on board from 19th July on Air Dolomiti's Munich/Bari route. A symbolic tribute containing around 40 new pieces of artwork, visual identities representing the special features of Puglia's wonderful cultural, food, wine and natural heritage.
An idea born from the cooperation between Pugliapromozione, The Trip Agency, Air Dolomiti and IED - Istituto Europeo di Design in Rome to promote the destination through artwork: a meeting of shapes, colours and innovative techniques that tell a fantastic illustrated journey through the heel of Italy.
'The artwork created by the Graphic Design students, within the Special Projects Unit at IED, will accompany the traveller throughout the entire travel experience,' says Luigi Vernieri, Director of Special Projects and Coordinator of the Graphic Design course at IED Rome. 'It was a great creative challenge that led the students involved to tell the story of the Puglia region's extraordinary treasures, each according to their own design and graphics-based vision'.
A promotional operation, in synergy with the European Institute of Design's philosophy, which always puts itself forward as a space for mediation and research in the field between companies and young graduates, and airline Air Dolomiti's vision, which is again supporting creative projects for the enhancement of tourism, which already supported creative projects for the enhancement of tourism in 2018, by creating Alternative Guide: a series of tourist guides in Italian, English and German, both digital and printed with unpublished texts, illustrations and photographs, also produced by local guides.
A project, that of Notes from Puglia has also become an integral part of the Puglia Frames of Mind exhibition, with the artwork displayed in its own dedicated section. Launched on the occasion of the G20 summit, the exhibition, curated by Pugliapromozione and Phest and organised by Teatro Pubblico Pugliese, will remain open until 31st August.
Air Dolomiti - BIO (www.airdolomiti.it)
Air Dolomiti started its first flights to European skies in 1991, creating a cultural bridge between Italy and Germany without ever losing sight of the region's richness, offering, for example, a high-end selection of food and wine to highlight Italian products of excellence. Today, thanks to the collaboration of two expert partners, the company is guiding passengers through the traditions and culture of Puglia with a small object of great value, highlighting the infinite beauty of the world-famous heel of Italy.ù
European Institute of Design - IED (www.ied.it)
The European Institute of Design, established in 1966, was born from Francesco Morelli's vision. Today, IED is the only School of Higher Education in the creative field to have maintained an entirely Italian background over time. Every year, IED launches innovative educational projects in the disciplines of Design, Fashion, Visual Arts and Communication, developing forms of learning and new models to interpret the future. Internationally recognised, the IED Group is established in three countries: Italy (in Milan, Cagliari, Florence, Rome, Turin, Venice and Como) with the Accademia di Belle Arti Aldo Galli; in Spain (in Barcelona, Madrid and Bilbao) and Brazil (in Rio de Janeiro and Sao Paulo.) The educational offering includes Undergraduate courses (Academic First Level Diplomas, Título Superior en Diseño, Diploma de Bacharelado, BAH Diplomas and IED Diplomas), Postgraduate courses (First Level Masters and IED Masters) and Continuing Education Courses. IED can count on a network of more than 1,900 teachers, active in their respective fields, with whom it actively collaborates to ensure the smooth running of the training activities across its campuses.
Pugliapromozione, Regional Tourism Agency for Puglia - BIO (www.agenziapugliapromozione.it)
The Regional Tourism Agency, called Pugliapromozione, established by Decree of the President forThe Regional Council of Puglia no. 176 of 2011 (as provided for by Regional Law no.1 of 2011), as amended by Regional Law 18/2010) is a non-economic public body, a technical and operational body for the Puglia Region. Pugliapromozione is an instrumental body for the Puglia Region, working to implement policies in the Puglia Region that promote the unified image of the destination and promotion of local tourism, it has organisational, administrative, patrimonial, accounting, management and technical autonomy, inspired by the principles of transparency and economy, as well as the criteria for efficiency and effectiveness. Pugliapromozione's vision is to promote the tourist destination of Puglia as an integrated and flexible complex of tangible and intangible values, through the work of different subjects integrated and organised for the balanced and sustainable development of tourism.