09/15/2021 | Press release | Distributed by Public on 09/15/2021 14:46
Porsche Highest-Ranking Premium Brand; Dodge Highest-Ranking Mass Market Brand; General Motors Tops in Segment-Level Awards
On the strength of some very successful new-vehicle launches for 2021, the auto industry continues its trend of producing ever-more appealing vehicles. The BMW 4 Series, Chevrolet Tahoe, Ford Bronco Sport, Ford Mustang Mach-E, Genesis G80, Kia K5 and Toyota Sienna are all-new or completely redesigned models that achieved segment-topping performances in appeal to owners. These models and others have helped boost the industry's overall vehicle emotional appeal this year, according to the J.D. Power 2021 U.S. Automotive Performance, Execution and Layout (APEAL) Study,SM released today.
'One of the biggest factors driving the industry's improvement this year is the introduction of several highly appealing new models,' said David Amodeo, director of global automotive at J.D. Power. 'The APEAL Study measures owners' emotional attachment to their new vehicle, and the product launches that took place this model year have done a really good job. Some are all-new and some are redesigns, but the new launches demonstrate that automakers are getting even better at hitting buyers' emotional triggers.'
Now in its 26th year, the study complements the J.D. Power Initial Quality Study (IQS)SM and the J.D. Power Tech Experience Index (TXI) StudySM by measuring owners' emotional attachment and level of excitement with their new vehicle. The APEAL Study asks owners to consider 37 attributes, ranging from the sense of comfort they feel when climbing into the driver's seat to the exhilaration they get when they step on the accelerator. Vehicle owners' responses to queries about these attributes are aggregated to compute an overall APEAL index score measured on a 1,000-point scale.
Following are key findings of the 2021 study:
Porsche ranks highest among premium brands and ties Dodge overall with a score of 882. Genesis (879) and Land Rover (879) rank second in a tie among premium brands.
Dodge ranks highest among mass market brands and ties Porsche overall with a score of 882. Ram (881)ranks second and Nissan (866) ranks third among mass market brands.
Toyota is the biggest gainer in the mass market rankings, placing five rank positions higher than in 2020. Genesis gains the most in the premium brand rankings, up four places year over year. Nissan is the biggest gainer in terms of index points, improving 22 from a year ago.
Model-Level APEAL Awards
The parent company receiving the most model-level awards (given to models ranking highest in their respective segment) is General Motors Co. (five awards), followed by BMW AG with four awards. Hyundai Motor Group and Nissan Motor Co., Ltd. each receive three awards.
The complete list of award recipients is:
The Nissan Maxima receives a model-level award for a fourth consecutive year. The BMW X4 and Chevrolet Blazer receive model-level awards for a third consecutive year. The BMW X6, GMC Sierra HD, Honda Ridgeline, Kia Telluride, Nissan Sentra, Nissan Versa and Ram 1500 each receive model-level awards for a second consecutive year.
The 2021 U.S. APEAL Study is based on responses from 110,827 owners of new 2021 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through July 2021.
For more information about the U.S. APEAL Study, visit https://www.jdpower.com/business/automotive/us-automotive-performance-execution-and-layout-apeal-study.
About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.
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