CowParade NYC 2021 Auction Officially Launches Online with Heritage Auctions

DALLAS, Texas (September 15, 2021) - God's Love We Deliver, in partnership with Heritage Auctions, announced today the launch of the CowParade NYC 2021 auction, selling 73 unique cows painted and designed by dozens of artists for the 100th staging of the global CowParade. All net proceeds from sales will fund the mission of God's Love We Deliver to cook and deliver medically tailored meals for those too sick to shop or cook for themselves. The online auction is live on the Heritage website, HA.com/CowParadeNYC, and will be open to bidders from around the world through October 7, with bidding starting at $1,000 per cow.

'God's Love We Deliver is thrilled to be the exclusive charity partner of the CowParade,' says Karen Pearl, God's Love We Deliver President & CEO. 'After such a difficult 16 months, these cows have brought such joy to NYC, much like our meal deliveries do for our clients. We are thrilled that, with our auction with Heritage Auctions, the joy of CowParade will live on. We trust in our friends at Heritage to create an unparalleled auction experience that will yield fantastic results, and ultimately, allow us to keep working toward our mission to ensure no one living with severe illness goes without a delicious, nutritious meal delivered with a smile.'

For more than three decades, Heritage Auctions has specialized in connecting the world's most prized objects of value to passionate collectors. Heritage has handled a diverse array of properties that span a wide range of values. Over 900,000 bidder-members from almost every country worldwide are registered to bid in more than 700 Heritage auctions every year. With innovative marketing strategies and an eye for highlighting underappreciated pieces, Heritage has become a worldwide leader in the auction space.

'Heritage Auctions is proud to partner with God's Love We Deliver to present the CowParade NYC 2021 Auction on HA.com,' Heritage Auctions Senior Vice President Kathleen Guzman said. 'God's Love We Deliver has been helping to feed people in need for 36 years, and this event brings together dozens of artists whose creations will generate much-needed funds to support this extraordinary and important event.'

Cows purchased at auction will ultimately graze in private backyards, corporate lobbies, museum halls, affiliated institutions, and other diverse locations. Please contact God's Love We Deliver at [email protected] to with any inquiries about purchasing cows.

Sponsors include Auction sponsor Heritage Auctions; Color Ambassador: Benjamin Moore; Media Sponsor House Beautiful; Artist Studio Sponsor CLEAR; Amazin' Mets Foundation; Baccarat; Bernstein Private Wealth Management; Bloomingdale's; Capital One; The Steven & Alexandra Cohen Foundation; Douglas Elliman; Hudson Yards; I. Halper Paper & Supplies, Inc.; Industry City; Macy's, Inc.; The Rockaway Hotel; and Seaport Global.

LINKS TO MEDIA ASSETS FREE FOR USE:

• BROLL STREAM: https://vimeo.com/583530708/d31d48a970
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For more information, visit glwd.org/cowparade. Please include: #CowParadeNYC and @godslovenyc in all social media content.

About God's Love We Deliver

God's Love We Deliver cooks and home-delivers nutritious, medically tailored meals for people too sick to shop or cook for themselves. Founded in 1985 as a response to the AIDS pandemic, we now serve people living with more than 200 different diagnoses. To support the health and well-being of our clients, we provide ongoing nutrition assessment, education, and counseling, and advocate for food and nutrition support. God's Love is a non-sectarian organization serving individuals living with illness, and their children and caregivers. With a community of thousands of volunteers, we home-delivered more than 2.5 million medically tailored meals to nearly 10,000 individuals last year. All services are free to clients and full of love. For more information, visit godslovewedeliver.org. Follow God's Love on Facebook, Twitter, and Instagram.

About Heritage Auctions

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world's largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, London, Paris, Geneva, Amsterdam and Hong Kong.

Heritage also enjoys the highest online traffic and dollar volume of any auction house on earth (source: SimilarWeb and Hiscox Report). The Internet's most popular auction-house website, HA.com, has more than 1,500,000 registered bidder-members and searchable free archives of five million past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit.

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