Hilton Worldwide Holdings Inc.
01/27/2022 | Press release | Distributed by Public on 01/27/2022 08:59
01.27.22Hilton Named Most Valuable Hotel Brand by Brand Finance
January 27, 2022
Brand Finance has named Hilton the world's most valuable hotel brand in its 2022 Global 500 Report. Hilton led both the hotel and broader tourism sector with a brand value of $12 billion, now higher than its valuation before the COVID-19 pandemic.
"Now that lockdown rules have eased in most countries, the tourism sector has seen a boost in staycations as well as a partial return of business travel," said David Haigh, chairman & CEO of Brand Finance. "Hilton has prepared well for this moment, opening more than one hotel per day in 2021. Having recorded an impressive brand value growth of 58% this year to US$12 billion, the brand is now more valuable than it was pre-pandemic - an amazing achievement."
The Brand Finance Global 500 rankings assess the value of brands globally based on their financial strength and brand equity. Hilton's brand portfolio includes 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories.
To learn more about the Brand Finance Global 500 2022 rankings, click here.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list, and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the nearly 123 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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