Macy’s Empowers The Next Generation In Celebration Of Asian American Pacific Islander Heritage Month

Macy's amplifies Asian-owned, founded and designed brands and continues commitment to AAPI youth nationwide through a round-up and donation campaign benefitting APIA Scholars

New York, NY - May 1, 2024 - Macy's celebrates the legacy and culture of Asian American and Pacific Islanders this spring through a commitment to Asian-owned, founded and designed brands and through a longstanding partnership with APIA Scholars. From May 1 through May 30, Macy's will host a special round-up in-stores and online donation campaign benefitting APIA Scholars to provide the next generation of APIA students with programming, scholarships and support on their road to future success. Additionally, Macy's will feature Asian-owned, founded and designed brands by hosting online shopping events and more as part of the company's commitment to spotlight and amplify underrepresented businesses and suppliers.

"This Asian American Pacific Islander Heritage Month, we are celebrating and honoring the diverse history and achievements of the AAPI community with our customers and colleagues through our special fundraising campaign, product showcase and support of various AAPI organizations across the country," said Bobby Amirshahi, Macy's, Inc. SVP and Head of Corporate Communications, Social Impact, and Government & Public Affairs. "As part of our 18-year partnership with APIA Scholars, and our social purpose platform, Mission Every One, Macy's is dedicated to giving students essential resources and opportunities that help them grow and succeed."

Since 2022 alone, Macy's has raised more than $2.8 million to APIA Scholars, providing more than 900 Asian American and Pacific Islander students with scholarships, emergency funds, mentorship programming and more.

"We are incredibly grateful for Macy's longstanding support since the beginning and for our round-up campaign again this year. Macy's is a Founding Partner and our unwavering relationship means so much to us and is to be celebrated in this - our 20th anniversary. We thank Macy's for their generosity, dedication, and commitment to our cause. We look forward to continuing our partnership and making a lasting impact together. We would like to express our sincere appreciation to every Macy's store member who tirelessly encourages customers to round up their purchases. To every customer who chooses to round up their purchase, we extend our heartfelt thanks. We understand that it may seem like just a few cents, but collectively, your generosity translates into invaluable support for hundreds of students striving for higher education. Your contributions pave the way for a brighter future and empower deserving students to pursue their dreams." said Dr. Noël S. Harmon, President and Executive Director of APIA Scholars.

As part of Macy's, Inc.'s social purpose platform and a commitment to amplify and empower diverse-owned brands through Mission Every One, select Asian-owned, founded and designed brands will be highlighted online via macys.com, in marketing and across Macy's social channels.

Select Asian-owned, founded and designed brands featured this May include:

• Alex Woo, fine jewelrymade with love in NYC, designed with a passion for beauty and quality craftsmanship.
• Alala, a luxury activewear brand that strikes the balance between performance and edge.
• Cardon Skin, winner of The Workshop at Macy's 2023 business pitch contest, is an easy-to-use, non-toxic and high-performing skincare backed by the science and innovation of Korean skincare.
• Creme Shop, a Los Angeles-based Korean skincare brand with a kaleidoscope of high-quality, irresistibly cute makeup, skincare, eyelashes, and beauty accessories.
• Dippin' Daisy's, a Woman-owned sustainable swimwear brand, with the guiding core values of female empowerment, size inclusivity, sustainability, and affordable luxury.
• Emilia George, a maternity brand designed for all stages of motherhood: during and after pregnancy, at work and at home, with substance and style.
• Girls Crew, a Los Angeles-based jewelry company focused on playful, dainty, and imaginative designs.
• HeyMaeve, an affordable luxury brand that specializes in water-resistant, tarnish-resistant 18K Gold Plated Jewelry.
• Kaja, a Korean skincare brand for everyone, all skin types and skin tones.

These brands' unique stories will be showcased to customers on macys.com/purpose.

Macy's Live will broadcast a LiveStyle episode on May 9 at 4pm EST to spotlight and share the stories behind Asian-owned, founded, and designed products.

In addition to APIA Scholars, Macy's, Inc. will continue to support AAPI youth and programs nationwide by providing grants to various national and local organizations, including Asian American Business Development Center; Asian American Legal Defense and Education Fund; Asian Law Caucus; Leadership Education for Asian Pacifics; and National Association of Asian American Professionals.

# # #

About Macy's

Macy's, the largest retail brand of Macy's, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation's largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy's delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy's gives customers even more ways to shop and own their style through an off-price assortment at Macy's Backstage and at our highly curated Macy's small format stores. Each year, Macy's provides millions with unforgettable experiences through Macy's 4th of July Fireworks^® and Macy's Thanksgiving Day Parade^® and helps our customers celebrate special moments, big and small. We're guided by our purpose-to create a brighter future with bold representation-that empowers more voice, choice and ownership for our colleagues, customers and communities.

About APIA Scholars

Based in Washington, D.C. and founded in 2003, Asian Pacific Islander American Scholars (APIA Scholars) is the nation's leading non-profit organization devoted to the academic, personal, and professional success of Asian American Native Hawaiian and Pacific Islander students. Through scholarships, higher education research and policy, student programs, and institutional partnerships, APIA Scholars carries out its mission to educate, elevate, and empower a diverse community of 25 million strong and growing.

Public link

Please use the above public link if you want to share this noodl on another website.