UNESCO - United Nations Educational, Scientific and Cultural Organization

01/25/2021 | Press release | Distributed by Public on 01/24/2021 20:55

Request for Proposal STEPCam/C1/RFP/CPD Awareness Develop Short Animated Video and supporting Visual Assets to Raise Awareness of the Continuous Professional Development System[...]

I. Background

The Ministry of Education, Youth and Sport (MoEYS), under the Framework of the National Strategic Development Plan, developed the Education Strategic Plan (ESP) 2019-2023 with the ambition to develop human capital to lead Cambodia's transformation to an upper-middle income country by 2030. To achieve these national goals, the Teacher Policy Action Plan (TPAP) was formulated to provide clear direction for systematic reform and implementation of teacher policies from 2015 to 2020, including concrete programs, activities, timelines, expected outcomes and projected budget. A TPAP revision was finalized in November 2019 to be aligned with the new ESP 2019 -2023. In light of the reform agenda on teachers, the MoEYS is building a national system to implement the Continuous Professional Development (CPD) Framework and Action Plan 2019-2023 and the revised Teacher Career Framework, including a revision of the Human Resource Management information System.

The third consecutive grant for Cambodia from the Global Partnership for Education (known as GPE-3) consists of two parts: a 'fixed part' of US$14.4 million managed by UNESCO as the Grant Agent, and a 'variable part' of US$6.2 million with UNICEF operating as the Grant Agent. The two parts of GPE-3 work in a complementary manner to achieve impactful results, with implementation taking place from 2018-2021.

For the fixed part, under the leadership of the MoEYS and in consultation with the development partners, UNESCO formulated the Strengthening Teacher Education Programmes in Cambodia (STEPCam) to institutionalize continuous professional development for teachers in Cambodia, as envisaged in the MoEYS CPD Policy.

The objective of the programme is to improve the quality of teaching to improve student learning, providing assistance at five levels: system, trainers, teachers, teaching and learning environment. STEPCam will (i) develop a continuous professional development system; (ii) support the government's efforts in enhancing competencies of in-service teachers, specifically those in early grades, as part of improving learning outcomes; (iii) upgrade qualification of trainers at Provincial Teacher Training Centres (PTTCs); and (iv) upgrade PTTCs infrastructure.

The first component of STEPCam has much complementarity with the GPE Variable Part in designing a Continuous Professional Development Framework and Action Plan (CPDFAP). STEPCam will support the MoEYS in the operationalization of the CPDFAP, through the establishment of a management system for CPD and a revision of the HRMIS (Human Resource Management Information System) to include CPD and Teacher Career Pathways (TCP) information; these will be piloted both at national and sub-national levels.

The leading department for Component 1 is the Teacher Training Department (TTD); however, strong and direct engagement of other national stakeholders are foreseen for successful achievement of the identified outcomes. The leading department for the HRMIS and CPD management system is the Department of Personnel (DoPERs), in particular the CPD Management Office (CPDMO). Other collaborating departments include Department of Policy (DoPO) and Department of Information Technology (DIT).

II. Objective

To make the CPD system development and implementation a success, it is critical to create understanding of this system at the provincial, district, school and, especially, teacher levels. UNESCO Phnom Penh seeks to engage an experienced organisation based in Cambodia to develop an animated video and related visual assets, to be developed in close coordination with UNESCO and MoEYS, to achieve the following objectives:

  • Develop knowledge about Human Resource Management Information System (HRMIS), CPD, and TCP systems at the National and Subantional levels;
  • Encourage teachers to participate in the aforementioned systems by communicating their benefits in terms of professional development and career progression, and ease of use.

III. Output

Expected outputs from this assignment include:

  1. A storyboard for a 2 to 3-minute Khmer animated video that features a Khmer teacher using key elements of the CPD system and how it benefits him/her professionally and in the classroom.
  2. A 2 to 3-minute animated, gender-sensitive and context relevant video in Khmer with Khmer subtitles and one with English subtitles that features the character(s) and storyline based on the approved storyboard. Image quality and video length will be developed keeping Cambodia's low bandwidth locations in mind.
  3. Graphic design for a 40 cm x 60 cm, A2-sized, full color, laminated poster that features select elements of the approved storyboard to communicate how the Khmer teacher uses the CPD system and how it benefits him/her professionally and in the classroom.
  4. Graphic design for a 80 cm x 180 cm, vinyl banner skin, full color I-stand featuring video character, key awareness-raising message about CPD for teachers, MoEYS CPD website address, QR code and hotline number.
  5. Graphic design for a 4 cm x 15 cm, wood free (recycled material) bookmark featuring key awareness-raising messages, MoEYS CPD website address, QR code and hotline phone number.
  6. Graphic design for up to four Facebook-optimized images (940 x 788 pixels, 1200 x 628 pixels, 1080 x 1920 pixels, 1920 x 1080 pixels) that feature animated video character(s), select key awareness-raising messages, MoEYS CPD website address and hotline number.

It is expected that the above visual assets will feature the same character(s) and have the same look and feel that will draw upon STEPCam's color palette and style guide.

IV. Activities

The company will work under the overall authority of the UNESCO Representative in Cambodia, and direct supervision of the STEPCam Programme Manager.

Activities include:

  1. Participate in three technical meetings in Phnom Penh led by UNESCO team and relevant departments (if needed) to seek input on the draft storyboard and video, and development of key characters and messages.
  2. Develop a gender-sensitive, context-specific storyboard with a Khmer script for a 2 to 3-minute video that features a Khmer Early Grade teacher as the main character. The storyboard will include how the teacher uses key elements of the CPD system to grow professionally and become a more competent and accomplished teacher.
  3. Participate in one half-day consultative workshop with key UNESCO Phnom Penh staff and MoEYS stakeholders to seek input into the draft storyboard, and incorporate feedback into the final product.
  4. Develop two versions of the animated video based on the approved storyboard, one in Khmer with Khmer subtitles and one with English subtitles. Ensure the video is optimized for low bandwidth environments in Cambodia.
  5. Finalize the animated video in consultation with UNESCO and key MoEYS officials
  6. Graphic design for the following visual assets based on key elements/characters of the video featuring key awareness-raising messages provided by UNESCO:

a. 40 cm x 60 cm, A2-sized, full color, laminated poster

b. 80 cm x 180 cm, vinyl banner skin, full color I-stand

c. 4 cm x 15 cm, wood free (recycled material) bookmark

d. Four images for Facebook posts (images (940 x 788 pixels, 1200 x 628 pixels, 1080 x 1920 pixels, 1920 x 1080 pixels)

7. Finalize the content and design of messages in consultation with UNESCO and key MoEYS officials

V. Timing

The activities described will take place over a four-month period between February 2021 and April 2021.

VI. Location

The organisation is expected to be based in Phnom Penh, Cambodia to facilitate active participation in technical meetings and consultative workshop.

VII. Minimum Content of the proposal

A technical description, which demonstrates an understanding of assignment, including challenges and solutions to address them effectively and efficiently in the given timeframe.

  1. Contents of Technical Proposals

The written technical proposal will be in hard copy and PDF format and include the following elements as a minimum requirement:

a). Presentation of the bidding institution (company overview) including:

  • Name of the institution;
  • Date and country of registration/incorporation;
  • Summary of corporate structure and business areas;
  • Corporate directions and experience;
  • Location of offices;
  • Number and type of employees or agents relevant to this proposal;
  • Latest financial and audit report (to be attached as annexes) if available.

b). Narrative description of the bidding institution's experience and capacity in the following areas:

  • Relevant experience in digital media production, specifically in the field of social and behavior change communication in education and/or development at-large;
  • Previous and current assignments in Cambodia, especially for the education and/or international development sector, with similar agencies (UN and INGOs)

c). Relevant references of the bidding institutions (past and on-going assignments) in the past five years.

UNESCO may contact references persons for feedback on services provided by the bidding institution. Recent experience will be more valuable than historic experience. The company's previous experience in technical areas comparable to the tendered project, the scale of past projects and the role undertaken within those projects will be considered.

Information required could include a list of relevant projects undertaken and for each project provide: Project name, client's project manager (Name, phone number and/or e-mail) description and relevance to the tendered project; role of the tenderer; project cost (including tender price, variations and final cost; duration of project (completion date and extension of time granted).

d). Samples or links to samples of previous relevant work listed as reference of the bidding institution (at least two), on which the proposed key personnel directly and actively contributed or authored.

e). Proposed methodology and approach, potential constraints for work assignments. It should minimize repeating what is stated in the ToR. There is no minimum or maximum length. If in doubt, ensure sufficient detail. The Tenderer should demonstrate a clear understanding of all aspects of the tender bid. Statements made in the tender application that can be identified to help support this are useful, such as identification of gaps in the tender, areas for improvement, or implementation strategies. An understanding of the pilot and articulation of the piloting strategy can also help identify whether the tenderer understands the bid. Of special note, all deliverables specified in the tender should be included in the tender response including training materials, system manual and other requirements.

f). Work plan, which will include as a minimum requirement the following:

  • General work-plan based on the one proposed in the ToR, with comments and proposed adjustments, if any; and
  • Detailed timetable by activity (it must be consistent with the general work-plan and the financial proposal).

e). Team/Personnel:

The competence of key management, professional and technical personnel that the tenderer proposes to employ on the project will be assessed with particular emphasis on the skills and experience in technical areas comparable to the project.

The information required could include the following details of the proposed project team: names; function; level of effort of proposed team leader and team members by activity (it must be consistent with the financial proposal); technical expertise; and CVs to be provided.

  1. Content of the Financial Proposal

The price proposal must be fully separated from the technical proposal. The financial proposal will be submitted in soft and hard copy. Costs will be formulated in USD$ and free of all taxes. It will include the following elements as a minimum requirement:

The budget for organizing consultation meetings, workshops, trainings, monitoring and mentoring will be transferred from UNESCO to MoEYS, hence should not be included in the financial proposal; however, the DSA, TA and salary costs for the organization personnel to attend the events should be reflected in the financial proposal. The Financial Proposal will include the following elements as a minimum requirement:

  • Overall price proposal; and
  • Budget by phase and by cost category. This will include cost relating to:
  • Programme implementation cost
  • Personnel costs, internal transportation, in-country mission of the team, translation services, report editing, and overheads.

Threshold for operation and administrative costs cannot represent more than 10% of overall budget.

Depending on the value and context of the implementation partners' agreement, the final financial report must be audited by the External Auditor of the Partner. The audit requirement will be confirmed during work plan elaboration and contract finalization.

UNESCO may conduct on site reviews ('spot checks'), subject to such standards, scope, frequency and timing as decided by UNESCO. The Partner shall provide its full and timely cooperation with any such spot checks, which shall include Partner's obligation to make available its personnel and any relevant documentation and records for such purposes at reasonable times and on reasonable conditions and to grant to UNESCO access to Partner's premises at reasonable times and on reasonable conditions.

VIII. Eligibility/Qualification/Experience requirements

Overall, both the Institution and the team members should meet the following requirements/qualifications:

  • A minimum of 2-5-years of experience in digital media production in Cambodia
  • Evidence of experience of two similar nature projects
  • Demonstrated experience in the development of user-friendly and interactive content
  • Excellent verbal and written English and Khmer language skills
  • Ability to work collaboratively with counterparts in government ministries and at sub-national levels
  • Ability to deliver results amid tight deadlines
  • Excellent planning, monitoring organizational and coordination skills
  • Ability in injecting innovation in the work delivered;
  • Strong ability in negotiating with multiple counterparts on technical contents

IX. How to apply:

The application need to be submitted in hard and soft copy (both are mandatories).

For the hard copy, the applicants shall seal the Proposal in one outer and three inner envelopes, as detailed below.

The inner and outer envelopes shall:

(a) Be addressed to UNESCO Phnom Penh office (P.O Box 29, #38, Samdech Sothearos Blvd., Phnom Penh, Cambodia) and make reference to the 'subject' indicated, and a statement: 'PROPOSAL FOR SERVICES - DO NOT OPEN'.

(b) Both inner envelopes shall indicate the name and address of the applicant.

The first inner envelope shall be marked Technical Proposal and contain the information specified in the section VII above, with the copies duly marked 'Original' and 'Copy'.

The second inner envelope shall be marked Financial Proposal and include the Price Proposal duly identified as such.

The third enveloped should include a USB with the soft copy of all documents submitted in the hard copy.

Applicants shall bear all costs related to proposal preparation and submission.

Submission deadline

  • Proposals, with supporting documents, should be submitted by Monday, 01 February 2021 (16.59.00 GMT+0700 SE Asia Standard Time)
  • Only one submission per organization is allowed. Once the application is completed and submitted, revised versions of proposal documents will not accepted. The application received after the deadline will not be considered.