Infodrive – Aftersales Innovation Through Data

Infodrive Analytics utilizes advanced data science and business insights (BI) principles to help automakers and dealerships maximize efficiency and productivity. It unlocks new ways to understand customer behaviour, generate insight-based communication plans, and optimize and predict parts and service inventory in advance.

Rich KPI comparisons are available in real-time with easy breakdown by department, demonstrating dealership performance and trends, compared with benchmarks such as: the national average, similar sized dealers and the dealer's region.

Benchmarking reports can be used to drive quality assurance, dealer optimization and customer experience workflows with numerous benefits, including:

Increasing loyal service customers with corrective actions
Infodrive real-time analytics and machine learning allows dealerships to quickly identify, acknowledge and resolve customer complaints in a timely manner before customers defect to aftermarket providers.

Mapping customer journeys with pre-emptive service marketing
Infodrive Analytics can predict important events in a customer lifecycle and increase value during the vehicle ownership period. Dealerships are empowered to proactively approach customers with new and relevant products and services.

Tracking service retention rates with automated retention analysis
Automakers can access retention/churn models with Infodrive Analytics to understand the stages of customer experience and design communication plans that engage vehicle owners in the right way, at the right time.

This maximizes productivity and reduces costs by transforming normalized data structures into fast, accurate and automated recommendations.