Regional trail connecting Fort Worth, four cities rebranded

Regional trail connecting Fort Worth, four cities rebranded

Published on August 04, 2022

The Fort Worth to Dallas Regional Trail officially has a new name: The DFW Discovery Trail.

The North Central Texas Council of Governments recently concluded a public forum that sought feedback and a public vote on the final two trail name and logo pairings. DFW Trinity Tail was the second choice.

Survey participants also shared local destinations along the trail that they felt were important for trail signage to showcase, places where residents access the trail and how they use the trail.

When complete, the DFW Discovery Trail will run more than 60 miles. Over 50 miles of the trail, which spans Fort Worth, Arlington, Grand Prairie, Irving and Dallas, are open. A ribbon cutting is targeted for early 2024. The trail is envisioned as a regional, state and national attraction for recreation, tourism and large events.

To develop an inclusive, recognizable and memorable name and brand for the trail, NCTCOG collaborated with stakeholders from the five cities and groups such as tourism bureaus, sports event organizations, bike groups, river and natural environmental advocacy groups and cultural groups. Ideas and feedback from the public during the previous virtual open house in November 2021 played a significant role in the development of the name and brand.

Learn more about the branding project.

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• Project Update