Elders announced as Platinum Sponsor for 12th World Potato Congress in Adelaide

Based in Adelaide and celebrating 185 years of servicing Australian agriculture in 2024, Elders recognises the importance of supporting in-person events, like World Potato Congress, that foster innovation, knowledge exchange, and sustainable practices amongst the potato community.

By taking on the role of a major sponsor, Elders aims to contribute to the success and impact of this influential event.

"We are delighted to be the major sponsor of the World Potato Congress in our home city of Adelaide," said Mr Nick Fazekas, Elders General Manager Rural Products.

"We believe in the importance of the World Potato Congress event to drive progress and collaboration and hope to contribute to a successful event through our substantial industry experience and extensive knowledge of the challenges that commercial growers face."

"The theme of 'new world meets old' will open up conversation about the future of the industry globally as we see significant opportunities arise in emerging markets, both geographic and customer-preference based,"

"Changing customer demands are impacting both the product and the way markets are served, which is a significant change that the industry need to adapt to, to remain viable and profitable. The World Potato Congress will analyse these trends and more."

Elders encourages industry professionals, farmers, researchers, and all potato enthusiasts to join the Congress from June 23rd to June 26th, 2024, and take advantage of opportunities for networking, learning, and engagement.

For further details about Elders' involvement as the major sponsor and its commitment to the agricultural community, please visit the Elders website.