iHeartMedia Inc.
06/04/2021 | Press release | Distributed by Public on 06/04/2021 11:19
Celsius Partners With iHeartMedia In New Podcast Deal
Celsius Partners With iHeartMedia In New Podcast Deal
First-ever Informative Celsius Podcast set to launch through the iHeartPodcast Network
LONDON -- June 4, 2021-- Celsius, the global industry-leading cryptocurrency yield-earning platform and iHeartMedia, the No. 1 audio company in America and No. 1 podcast publisher globally, today announced a multiyear agreement to co-produce a new iHeartRadio Original podcast hosted by Celsius CEO Alex Mashinksy and distributed through the iHeartPodcast Network.
Scheduled to launch later this year, the uniquely educational, entertaining informative podcast will feature Alex discussing a wide-ranging set of topics both inside and outside crypto, including fintech trends, personal finance, trade and regulation. The podcast will be available on the iHeartRadio App and everywhere podcasts are heard.
'Since our founding, the Celsius mission has included bringing the next 100 million people into crypto. As a company we understand that a huge part of that task is education and audience engagement. We're proud to be partnering with a media giant like iHeart through their industry-leading podcast platform and believe it will be a force multiplier in reaching our goals,' said Vijay Konduru, Chief Marketing Officer and Head of Analytics of Celsius.
'We are excited to partner with a company like Celsius to build awareness and bring cryptocurrency education to new audiences in creative and innovative ways,' said Joe Robinson, President of Ventures for iHeartMedia. 'As cryptocurrencies continue to grow in popularity, we look forward to helping further educate listeners through this engaging podcast, so they can have a clearer understanding and responsibly engage and participate in this technology and space.'
The iHeartPodcast Network - the No. 1 podcast publisher globally as measured by Podtrac - has 27 million US monthly uniques and more than 250 million monthly global downloads and streams and spans every category from business, sports, spirituality and technology to entertainment, lifestyle, family, comedy and true crime - and everything in between.
The two companies are also pursuing a broader partnership across iHeartMedia's multiple audio platforms to bring further awareness of blockchain and cryptocurrencies to mainstream audiences at scale.
About Celsius
Celsius helps hundreds of thousands of consumers worldwide to find the path towards financial independence through a compounding yield service and instant low-cost loans accessible via a web and mobile app. Built on the belief that financial services should only do what is in the best interest of the customers and community, Celsius is a blockchain-based fee-free platform where membership provides access to curated financial services that are not available through traditional financial institutions. For additional information please visit www.celsius.network.
About iHeartMedia, Inc.
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.
With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company's live and virtual events business. It also includes Premiere Networks, the industry's largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.
The iHeartMedia Digital Audio Group includes the company's fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company's digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.
The company's Audio & Media Services reportable segment includes Katz Media Group, the nation's largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.
Visit iHeartMedia.com for more company information.