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ARF - Advertising Research Foundation

06/19/2017 | News release | Distributed by Public on 06/19/2017 14:48

Creative Conversations: Lions Health

Dick Dunford, Looped, Rebecca Rhodes, Virgo Health, Michael Exon CDM London and Louise Benson, Cannes Lions discuss how more and more healthcare companies are behaving and thinking like consumer brands.

The goal: to create more of a holistic relationship with their audiences.

They talk about a transformation going on in the marketing departments of Pharma companies - with a new breed of consumer focused experience people coming in. And they're bringing in new techniques and tactics.

One of the major opportunities for the industry to be truly useful is all the data and technology. We are suddenly getting information that we never had before to patients and in an exciting creative way.

Hear more from the Lions panel about Fresh Thinking in Healthcare.