08/23/2019 | News release | Distributed by Public on 08/23/2019 13:14
What makes the partnership with OBB special is that it capitalizes on NYU's broad alumni base in Los Angeles, just as NYU has developed a new program based in LA's La Brea district. OBB was founded by NYU Tisch grad film alumnus Michael D. Ratner and its head of production, finance, and strategy is Eric D. Cohen (Tisch '15). OBB's production executive in charge of emerging talent is Miranda Sherman, a Gallatin and Tisch Cinema Studies alumna who had co-founded the Production Lab with Tintori, Mills, and Brock Johnson, who is still the Lab's Director of Finance and Operations.
'NYU has a great reputation and profile in Los Angeles, but what we'd been lacking was a way to come together as a community and really make the most of that network,' said Sherman. 'My role at OBB is to access new creative voices, and so forming a partnership with the NYU Production Lab made so much sense. I also knew from my time there that these individuals would not only have tremendous talent, but they'd also be ready to handle themselves in meetings and negotiations.'
Independent TV and independent film are very different animals, according to Kate Stahl, who took over from Sherman as program manager of the Lab and was a key architect of the television development studio program with OBB. 'The financing model is completely different, and you need to think in terms of an episodic narrative that could go on for years. It's also an industry that is changing at an incredibly fast pace so bringing in industry mentors was critical.'
Though Tintori is rooted in the Tisch Graduate Film department and Stahl is a graduate of the Tisch/Stern MBA/MFA program, the Production Lab has emphasized an all-inclusive, program-agnostic atmosphere from the outset. Of the five new projects under the NYU x OBB venture, just one is helmed by a Grad Film alumnus (David Jaher, '97). Others include two former Tisch drama students (Eugene Santiago, '07, and Joey Merlo, '10), an Undergraduate Film alumnus (Mike Immerman, '08), and a Gallatin graduate (Erin Rose O'Brien, '15).
'The Production Lab is one of the reasons you go to a school like NYU,' said Merlo. 'It gave me the support I needed to develop a project that led to literary representation and a shopping agreement with a Hollywood production company. The Lab has also remained an artistic home-a place for me to further develop my work, find new collaborators and pitch new projects.'
The projects were selected among hundreds of applicants received through the OBB Pictures x NYU Production Lab Episodic Development Studio, launched by Ratner and Sherman with the Lab in April 2018 expressly to present a wide array of fresh perspectives from emerging talent at NYU. They include:
'Though we've felt from quite early on that the Production Lab was succeeding in supporting our students and alumni, these deals with OBB are proof positive that we're doing exactly what we set out to do,' said Senior Vice Provost Mills. 'Together with our new site in La Brea, the Lab will help NYU significantly enhance its presence and reputation on the West Coast, which will mean more opportunities for students and alums in the industry.'