10/26/2021 | Press release | Distributed by Public on 10/26/2021 08:26
New products and features accelerate development and optimization of composable digital experiences
BOSTON, October 26, 2021-Acquia today announced major updates to the Acquia Open Digital Experience Platform(DXP). These innovations are aimed at accelerating the development and optimization of composable digital experiences by bringing together the workflows of once-siloed digital marketing and development teams within a single platform. Automated and machine learning-powered features in both Drupal Cloud and Marketing Cloud-which together comprise Acquia Open DXP-make it faster and easier to launch new websites, applications and marketing campaigns with modular components.
"The movement toward the composable enterprise is growing as organizations look to gain agility with plug-and-play services, and velocity with simpler application development and delivery," said Dries Buytaert, Creator of Drupal and Co-founder and CTO of Acquia. "Executing on this strategy requires a new technical architecture and way for teams to work. Acquia is connecting and automating organizational workflows, spanning content and data, to speed development of digital experiences at scale."
International Data Corporation (IDC) has recognized the usability, extensibility and enterprise-grade capabilities of the Acquia platform, and recently named Acquia a Leader in the inaugural IDC MarketScape for Worldwide Content Management Systems for Persuasive Digital Experiences 2021 Vendor Assessment.(1)
Buytaert will detail innovations to Acquia Open DXP during his keynote today at Acquia Engage, the company's annual customer and partner event. He will also highlight the central role that Acquia DAM (digital asset management) and Acquia PIM (product information management) solutions, gained through the recent acquisition of Widen, play in Acquia Open DXP.
Drupal Cloud Enhancements Accelerate Digital Experience Development
Updates to the Drupal Cloud developer experience streamline and connect workflows to empower fusion teams with no-code/low-code solutions that span DevOps, WebOps, ContentOps and ExperienceOps. All new products and features are available on Acquia Cloud Next, the newest version of Acquia's cloud platform. Key innovations include:
Marketing Cloud Enhancements Increase Efficiencies and Insights Across Hybrid Teams
Acquia is announcing key innovations to Acquia Marketing Cloud, including several features focused on composable machine learning, analytics, privacy and multi-tenant distributed marketing to empower teams across CampaignOps and and MLOps.
Acquia Customer Data Platform (CDP) now has several new capabilities that drive citizen data science and analytical insights across the organization. Building on Acquia CDP's world-class data model and analytics platform, Acquia now provides more intelligence, ROI insights and machine learning-driven efficiencies across more teams and in more ways than any other customer data platform on the market today. New features in this release include:
Acquia is also introducing new capabilities in Acquia Campaign Studio and Acquia Personalization, including:
(1) September 2021 - IDC MarketScape - Doc # US4741282
About Acquia
Acquia empowers the world's most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out. Learn more at https://www.acquia.com.
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