The Hershey Company Expands General Merchandise Business with Tasty Licensed Toy Deals

HERSHEY, Pa., Aug. 2, 2021 - The Hershey Company (NYSE: HSY) home to iconic confection brands including Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Twizzlers announced today the expansion of its general merchandise business. Through its North American broker, Brand Activation Consulting, the company has reached agreement on a line of toy products.

The new licensees include many currently in market or launch over the next year:

• Kellytoy, a subsidiary of Jazwares, LLC, for everyday and seasonal plush, both fully branded and co-branded with Squishmallows
• Funko Consumer Products
• Zuru 5 Surprise Toy Mini Brand Collectables
• Spin Master Games and Puzzles
• YWow novelty size puzzles and inflatable games
• Gener8 Collectables and annualized Food Play toys at Five Below

'Fans of beloved brands from The Hershey Company now have even more ways to celebrate their favorite sweets with plush toys, puzzles and games with offerings from some of the most popular toy and recreational companies on the market,' said Michelle McLaughlin, CEO, BAC.

The announcement is the third this year for The Hershey Company's global licensing team, which continues to expand in key strategic pillars with additional products and collaborations as part of an important growth strategy for Hershey and its portfolio of brands.

'We continue to expand into relevant categories that are meaningful, engaging and, most importantly, bring joy to consumers of all ages,' said Tammy Leber, Associate Global Licensing Manager.

For more information about Hershey's general merchandise licensing, visit www.bac-usa.com or contact [email protected].

About Brand Activation Consulting®

Brand Activation Consulting (BAC) is a global licensing agent founded in 2015 by industry veterans Michelle McLaughlin and Bob Traub. BAC has expertise ranges from licensed product categories from food to apparel and consumer packaged goods. BAC represents notable brands, including Build-A-Bear Workshop, The Hershey Company, Just Born Foods (Peeps, Mike & Ike, and Hot Tamales), Skippy Peanut Butter, Hormel Chili, Revlon, Mr. Men Little Miss, NDK Swiss, ProMelt Deicer, and Teflon.

About The Hershey Company

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit www.thehersheycompany.com

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