CIR - Compagnie Industriali Riunite S.p.A.

01/20/2017 | Press release | Distributed by Public on 01/20/2017 03:17

Manzoni obtains DeAbyDay’s advertising

DeAbyDay, the digital system of websites of De Agostini Editore, has entrusted the advertising for its network to Manzoni.

DeAbyDay was born of the experience of De Agostini Editore in the field of how-to and its ample range of guides and video tutorials are aimed particularly at a female audience.
With this acquisition Manzoni has boosted its presence in the female target sector, reaching 9 million women every month.

Manzoni will have exclusive management of DeAbyDay's classic advertising orders and will also be working on the development of special projects.