Our Group promotes a holistic approach to wellness

In recent years, several global markets have seen a sharp rise in the prioritization of wellness-between 27% and 65%*. This global trend has simply been amplified by the health crisis. With the increase in stress, anxiety and loneliness caused by the pandemic, the mental wellness market (meditation, sleep and brain health) has strong growth potential and is worth US$ 121 billion**. For most people these days, the adage 'a healthy mind in a healthy body' is actually a way of life. Wellness is no longer an option; it is a basic daily necessity. Other core trends, such as thequest for new experiences, the search for meaning in everyday life, the spectacular acceleration of digital technology, the public's growing commitment to sustainable development, and the influence of social networks, simply confirm this global mindset and foster new ways of consuming.

Accor is a recognized leader in the hospitality wellness segment. We take a holistic approach based on fundamental pillars that foster wellness for our guests when they visit our spas and hotels, but also remotely through digital technology. These six pillars are: Nutrition, Design & Environment, Physical Activity & Sport, Spa, Mental Wellbeing & Mindfulness and Digital Wellbeing. This holistic vision of wellness is brought to life by our brands in their more than 570 spas, over 1,000 in-hotel fitness roomsand gym clubs, and 12 Thalassa Sea & Spa destinations.

'More than ever before, guest wellbeing has become even more important, with the pandemic accelerating the global push towards wellness and healthy living. There is a growing awareness that 'Health is Wealth' - ¾ of our guests across all demographics and hotel segments are taking a daily step to improve their physical, mental and spiritual wellbeing. Wellness is an additional business accelerator for our properties and hotel owners, representing a growing opportunity to fuel business and boost hotel performance. We continue to look at innovative solutions that enhance our position as a wellness leader in hospitality, creating new wellness experiences for our brands, bringing greater value to our clients, business partners and employees as we make wellness a company imperative'
said Emlyn Brown VP Well-Being Luxury & Premium Brands.

Ensuring that the hospitality sector actively contributes to physical, mental and spiritual wellbeing, our Group has imagined new wellness experiences which are brought to life in a distinctive way across our diverse portfolio of brands. Around the globe, our brands offer purpose-designed, innovative programs that anticipate and better respond to growing wellness needs. Global Wellness Day offers you an opportunity to rediscover some of our brands' most emblematic initiatives.