Autodesk Inc.

01/15/2020 | News release | Distributed by Public on 01/15/2020 07:33

From Generative Design to New Material, the New Eco-Friendly Chair by Philippe Starck and Kartell is Available Now

In April 2019, design history was made asthe first chair created in partnership between humans and artificial intelligencewas unveiled during Milan Design Week.The 'A.I. Chair' is the result ofacollaboration betweenPhilippe Starck, Kartell, and Autodesk.

A.I. Chair was developed with generative design, a form of artificial intelligence that leverages the power of the cloud to create better outcomes for products, buildings, infrastructure, systems and experiences.

As of today, A.I.isnowavailable.

At IMMand Maison & Objet,two internationalinterior designfairs taking place this week in Cologne and Paris, Kartell isofficiallylaunching the A.I.Chair.Toadd to the excitement, the chairs arebeing manufactured using100percentrecycled material.

TheKartellteamis using a pure and uncontaminatedrecycled materialthat fully respectsthe aesthetic quality and structural requirements.Thisis the first time that theworld-renownedfurniturecompany is using materialsderived solely from the scraps of their industrial production.

'This chair is a perfect example of the design and manufacturing industry moving toward sustainability and circularity,'says Arthur Harsuvanakit, Senior Designerat Autodesk.

Kartell has been focused onsustainability for more than a decade. In 2019, for their70th anniversary, theyintroduced amanifesto, 'Kartell Loves the Planet,'which emphasizesthe company's commitment to sustainability and environmental friendliness.With A.I., Kartell is taking another step forward in its ongoing commitment towards safeguarding the environment.

'Unconsciously, we're trying to produce objects with less material. Ultimately, design is about the theory and strategy to reduce the amount of material used. That's why it was so important to use the minimum material possible for this chair. We should be trying to use less material with the objects we create,'says Starck.

Upcycling Material and CircularDesign

Withan expected10 billionpeoplelivingon the planet in a matter of decades, we need to radically rethink how we use materials and energy in a responsible and circular way.

Learn more about Autodesk's efforts with design and circularity.

For decades, products have been designed as if resources wereunlimited.The need to reduceour negative impact on the planet and on people is a reality that's here.In implementing circularity, materialsare used in aclosed-loop system with the goal of reducing waste by reusing, refurbishing, remanufacturing, recycling, and upcycling. And circularity starts with design.

'Circularity is not aboutsimply recycling. It's about truly embracing this idea of upcycling and making sure that the materials that we put in our products can be upcycled and used in a new product,'said Lynelle Cameron, CEO of Autodesk Foundation and Vice President of Sustainability for Autodesk, in a recent video.

Claudio Luti, Chairman of Kartell,said,'It's not a question of simply creating a product that seems green, but of generating an industrial strategy that involves the entire manufacturing process, from the business plan and marketing to communication actions and the sales network.'

How Injection MoldingPlayed a Key Role

During the chair design process, injectionmoldingwas specified as the best manufacturing processfor mass production. But with injection molding come certain constraints aroundwall thicknessof the productbeing manufactured.

'We had to kind of push the tool toward producing solutions with relatively minimal wall thickness for injection molding. That meant figuring out new strategies and adjusting our algorithms to accommodate for those constraints,'explained Harsuvanakit. 'With generative design, you are able to, in order of magnitude, create more solutions and strive for better solutions faster.'

Here's to moreopportunities to design and make with less material and more sustainability.