10/13/2020 | Press release | Distributed by Public on 10/13/2020 10:18
Manheim Expands Its Mobile Auction Network Local Inventory, Convenient Access Provide Another Way for Clients to Source Vehicles
Manheim Rochester is the region's first mobile auction location; grand opening sale is Oct. 14
Mobile auction network hosts 45 sales per month, with dealers averaging a 63% sales efficiency rate based on Manheim data
ATLANTA, Ga. - (Oct 13, 2020) - Meeting dealers where they are, creating local partnerships and providing technology to power auction sales are the driving forces behind Manheim's mobile auction growth. With dealer and commercial consignors seeking more access to remarketing options, Manheim is expanding its mobile auction network to new cities in the Northeast and Midwest. Currently, Manheim conducts more than 45 mobile auction sales each month, including 27 recurring and 18 event sales.
The Manchester Rochester location (previously Central Auto Auction), in partnership with Bob Johnson Automotive Group, represents the first-ever physical presence for Manheim and clients in the region. The sale, powered by Manheim technology and staffing, will be the largest Manheim mobile auction in the area. The Novi, Michigan sale was added in August and is hosted by Manheim Detroit.
'We created mobile auction sales over a decade ago to offer dealers local access to inventory, and they continue to play an important role today, especially with the industry's tight supplies,' said Tim Janego, Manheim regional vice president. 'We're excited about growing sales, with Manheim Rochester being our largest dealer offering in the East.'
Manheim's mobile auctions are offered to clients in three ways through:
All of these options include an auctioneer and support staff, along with the services dealers rely upon, such as financing, condition reports and assurance solutions. Due to the ongoing coronavirus pandemic, all sales require dealers to wear face coverings, practice social distancing and follow CDC guidelines.
Not only does Manheim bring the technology and expertise to host an auction anywhere, anytime; it also uses targeted marketing to deliver an average of 1.25 online and in-person buyers per car run in each sale.
'Manheim's mobile auction has been great for our wholesale business,' said Tyler Steinman, vice president and general manager, Foothills Toyota in Burlington, Washington. 'We have lower costs, higher grosses and spend less time moving units, giving us more productivity time.'
'We have been very happy with our mobile sale and designed it so that our dealerships can bond together and have a unified remarketing response with our trades and aged units,' said Chad Leavitt, CAO, Findlay Automotive Group. 'Prior to this sale, our stores were selling in various lanes and auctions, and our buyers had to work hard to find all of our inventory. I worked with Manheim and Cox Automotive to design this sale specifically to meet our needs while keeping in mind the needs of our buyers and their experience.'
For a complete list of Manheim's mobile auctions, click here.
For further information: Lois Rossi, Sr. Director, Public Relations, at 678.557.8904 or [email protected]