AB - Anheuser-Busch InBev NV

20/11/2020 | Press release | Distributed by Public on 20/11/2020 15:46

An angel is in the details of our new Victoria beer

There's a new strong blond on the scene and it's turning a lot of heads. Here are six facts about Victoria, a Belgian original brewed as a tribute Brussels, its beloved capital, that's inspiring us all to 'dare to be good' - starting with the delicious beer in our glasses.

Good starts with 100% natural ingredients

There's no room for artificial in this bottle. Victoria is made using 100% natural ingredients printed right on the label, giving consumers confidence that they're enjoying authentic taste in every sip.

The label is a piece of art

To honor its Belgian roots, the Victoria label features St. Michael, patron saint of Brussels, whose statues are seen all around the city and the famed Grand Place. The image of the archangel defeating evil is from a famed 1635 painting by Guido Reni that hangs in the Vatican!


It's a Belgian strong blond like no other

A unique brewing process, natural ingredients and high carbonation combine to make this 8.5% beer remarkably drinkable. It's made using three kinds of hops including the 700 year-old hop variety Saaz, plus the Fuggles hop, which adds slightly floral notes and the dryness typical for a strong blond.

It's refermented according to Belgian tradition

Victoria's high carbonation level is built up by refermentation, which takes four weeks at 26°C in the cellars of the brewery and brings more complexity to every sip.

It makes being good look great

With 100% natural ingredients and the angelic St. Michael on its label, a bold, new marketing campaign for Victoria urges us to #DareToBeGood and conquer evil in our daily lives.


Victory lives in its name

The name of our strong blond is a nod to the word 'victory' commemorating an important moment in Belgian history, the French bombardment of Brussels in 1695 - a date that also graces every bottle.

Since its launch in May, the consumer response to Victoria beer has been increasingly positive, and we're excited to keep serving up a delicious, drinkable strong blond to the people of Belgium-all for the greater good.