Next-level collaboration. Next-generation innovation.

At Lucid, engineering and design are one in the same. While traditionally these two teams work in silos, Lucid takes a radically different approach to product creation, bringing everyone - aerodynamics, clay modeling, feasibility, software engineering, CAD design, brand, and more - together under one roof.

Watch as Derek Jenkins and Peter Rawlinson offer a rare glimpse into Lucid's private Design Studio and dive into the collaborative culture and process.