Multiplan celebrates re-encounters in its Yuletide film

To celebrate the most festive time of the year, on November 29 Multiplan launched its institutional Christmas campaign. With the slogan "Re-encounters: this Christmas' best present," the short film, created by the AM4 agency and produced by TK Filmes, celebrates the reunions and new beginnings that are now possible and highlights the best present for this year-end: being together. The highlight is the Company's famous music score. For the campaign, available in a 30'' video, artist Gisele de Santi created exclusive lyrics for Multiplan's jingle.

Featuring exciting images of people gathering again in a variety of daily activities - having dinner, strolling through a mall, enjoying a coffee or the sunset - the lyrics underscore the importance of meeting up and the possibility of dreaming and being together with those you love. "The holiday season 2021 will be special. To mark this Christmas, we decided to reinforce that which is the greatest gift for many people: re-encounters," says Rodrigo Peres, Co-Head of Marketing, Innovation and Digital Business (MIND) at Multiplan.

During the moments of social isolation in Brazil, Multiplan remained close to its customers, with the creation of a series of amenities, such as direct sales, and campaigns that demonstrated different ways to be present when physical contact is not possible. "Our malls are great meeting points for friends and families. With this campaign, we also wanted to celebrate the role that Multiplan's malls play in people's lives: to be the stage for their stories, with solutions for all their needs, at all times."

Check out the video below!